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The Greening of SaaS
Traditionally, the advantage of software as a service (SaaS) is that it reduces the costs involved in installing, deploying, and supporting stand-alone software

saas marketing  Management Software Services | SAAS Marketing Software Services | SAAS Mobile Service Software | SAAS Network Software Services | SAAS Offshore Software Services | SAAS Professional Software Services | SAAS Protege Software Services | SAAS Prudent Software Services | SAAS Quality Software Services | SAAS Scheduling Software Service | SAAS Service Based Software | SAAS Service Bureau Software | SAAS Service Center Software | SAAS Service Delivery Software | SAAS Service First Software | SAAS Service Order Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » saas marketing


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

saas marketing  will be moving to SaaS/lowering license budget (really a shell game that moves money into operational business budgets), I think that CIO budgets will not continue to grow much. CMOs and plants operations are often not under the CIO and will start to erode the CIO’s budget. For a consumer product goods (CPG) or media company, the CMO spend could eclipse the CIO budget, but I think the CIO is still safe in most other verticals. Navigating the Marketing Software Labyrinth   EMM consists of a raft of Read More
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

saas marketing  All-in-One In terms of SaaS deployments: SAP Business ByDesign continues to improve and strengthen its position and market footprint Clearly, as products mature and the market shifts, we continually track the behavior and adjust our marketing and sales objectives. PJ : Who is the bigger threat in the SME space: Oracle Accelerate or incumbent mid-market vendors ( Epicor, Sage, Microsoft Dynamics, SYSPRO , etc.), and why do you win against or lose to these competitors? SAP SME : In this regard, we focus on Read More
SaaS-ing the Manufacturing Opportunity
The software as a service (SaaS) delivery model is here to stay, and most vendors have noticed. Recently, the endorsement for SaaS in the realm of manufacturing

saas marketing  other words, under the SaaS model, the software is installed, operated, and maintained on the vendor-owned servers, which are monitored and maintained by the vendor's personnel. While the software is still configured and integrated to the customers' needs, implementation and integration challenges are substantially reduced. The fact that a Web browser is the only required software at the user's side has propelled Salesforce.com 's now well-known mantras of “no software” and “end of software.” Read More
RedPrairie Makes a Smart Turn into SaaS WMS
My attendance of RedPrairie Corporations’ RedShift 2010 user conference (for the first time ever) confirmed what I have long sensed about the company’s

saas marketing  a Smart Turn into SaaS WMS My  attendance of RedPrairie Corporations’ RedShift 2010 user conference  (for the first time ever) confirmed what I have long sensed about the company’s corporate culture and its install base. That is,  the previous blog series on a few supply chain management (SCM) players has, inter alia, expressed my opinions about RedPrairie  (formerly McHugh Software ), and I believed that these were mostly on target. However, the recent conference provided a few more eye-opening Read More
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

saas marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More
Plex Systems Infrastructure: The SaaS Advantage
Software as a service (SaaS) is becoming an increasingly attractive choice for manufacturers that would rather not continue to divert resources into purchases

saas marketing  Systems Infrastructure: The SaaS Advantage Software as a service (SaaS) is becoming an increasingly attractive choice for manufacturers that would rather not continue to divert resources into purchases of sophisticated software systems that do not represent their core business, while adding costly IT resources. SaaS provider’s IT experts handle it, while your company gets back to doing what it does best. See the infrastructure needed to sustain SaaS in manufacturing. Read More
What’s Your Reason for Not Using SaaS PLM?
Without a doubt, software-as-a-service (SaaS) as a software delivery model has become a hot topic in the enterprise software field and has gained some

saas marketing  Reason for Not Using SaaS PLM? Without a doubt, software-as-a-service (SaaS) as a software delivery model has become a hot topic in the enterprise software field and has gained some noticeable shares in sectors such as customer relationship management (CRM). On the other hand, the product lifecycle management (PLM) industry has seen increasing awareness of SaaS. Oleg Shilovitsky, t he most active PLM blogger, has talked about SaaS and cloud computing in some of his recent blog posts on Daily PLM Think Read More
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

saas marketing  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

saas marketing   Read More
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

saas marketing  Demand Generation: How Successful Companies Are Improving Sales and Marketing Results B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results s If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Score your leads, nurture them and convert them to customers automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand marketing automation solution forB2B marketers. Source : Vtrenz Inc Read More
SaaS Realities: Business Benefits for Small and Midsize Business
Software as a service (SaaS) is known for its relative speed to deployment and low up-front cost. Less well known are the business advantages of SaaS for

saas marketing  the business advantages of SaaS for enterprise resource planning (ERP) solutions, especially for small and midsized businesses. Learn how a fully integrated SaaS solution can help you improve your business operations, as well as better meet the challenges of growth, competition, and regulatory compliance. Read More
How to Select a SaaS Vendor
Many small to medium businesses (SMBs) do not have experience with software as a service (SaaS), but are looking to adopt SaaS solutions soon. According to

saas marketing  to Select a SaaS Vendor Many small to medium businesses (SMBs) do not have experience with software as a service (SaaS), but are looking to adopt SaaS solutions soon. According to studies, 2009 will be the tipping point, with a majority of companies aiming to adopt SaaS this year. But these companies must be cautious, as the old rules for on-premise software analysis and purchase don’t apply. Discover the new rigorous criteria you should use. Read More

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