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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 saas marketing


The Greening of SaaS
Traditionally, the advantage of software as a service (SaaS) is that it reduces the costs involved in installing, deploying, and supporting stand-alone software

saas marketing  Management Software Services | SAAS Marketing Software Services | SAAS Mobile Service Software | SAAS Network Software Services | SAAS Offshore Software Services | SAAS Professional Software Services | SAAS Protege Software Services | SAAS Prudent Software Services | SAAS Quality Software Services | SAAS Scheduling Software Service | SAAS Service Based Software | SAAS Service Bureau Software | SAAS Service Center Software | SAAS Service Delivery Software | SAAS Service First Software | SAAS Service Order

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » saas marketing

E2open Vice President of Product Marketing Discusses S&OP Issues


Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open, on general S&OP market trends, and various aspects of managing and implementing the S&OP process.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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SAP’s SME Product Marketing Team Tells All (or Most of it, at least)


The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

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SaaS-ing the Manufacturing Opportunity


The software as a service (SaaS) delivery model is here to stay, and most vendors have noticed. Recently, the endorsement for SaaS in the realm of manufacturing enterprise resource planning has come from a veteran vendor and SaaS pioneer.

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Plex Systems Infrastructure: The SaaS Advantage


Software as a service (SaaS) is becoming an increasingly attractive choice for manufacturers that would rather not continue to divert resources into purchases of sophisticated software systems that do not represent their core business, while adding costly IT resources. SaaS provider’s IT experts handle it, while your company gets back to doing what it does best. See the infrastructure needed to sustain SaaS in manufacturing.

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The Definitive Guide to Engaging Content Marketing


Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy.

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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