Buzzwords are annoying. High-pressure sales pitches are annoying. Your competitors are sort of annoying.
And ERP? Really annoying.
That’s the perspective of Tyler and Bracken King, two brothers who develop and market an online customer manager tool called Less Annoying Software. I stumbled across their software thanks to an excellent blog post recently posted by Tyler: 6 reasons
paradox. We want our sales to happen online (we're certainly not cut out to be salesmen), but our target audience doesn't even know what a CRM is so why would they come to our site in the first place? The key will be inbound marketing (blogs, social media, SEO, etc), but most of our target customers don't spend much time reading blogs or browsing social networking sites, so it's challenging. Despite the difficulty, we still think there's a huge opportunity there, and we're definitely making progress.