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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 sales and marketing consultants


Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most

sales and marketing consultants  in the application software sales and marketing wars have given us lots of scars. Both success and failures have given us some tips on how to succeed. You cannot delegate marketing Know your customer and your audience Don't spend too little (or too much) Avoid drinking your own cool-aid It is not (just) about the product Invest in credibility Consistency usually beats new messages Beware of short term thinking Don't postpone marketing 10. Marketing is seldom a do-it-yourself project Several of these

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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TEC Programs for Consultants


Partner with TEC and we’ll equip your firm to deliver a variety of software evaluation and selection projects. Depending on your needs, we can set you up to deliver individual projects on a case-by-case basis, or to deliver multiple projects on an ongoing basis. We can also work with you to support your sales and marketing programs so you can make the most of your new capabilities. With over 50 successful consultant projects supported and a growing worldwide network of preferred partners, TEC is perfectly positioned to help you take your practice to the next level.

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

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Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

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The Wild, Wild Web—Conquering New Sales Tax Frontiers in the Cloud


When it comes to sales tax revenue, states are striking out to conquer new frontiers. Tech firms are breaking new ground with online software and services, yet states are moving about as fast as wagon trains to keep pace with relevant and timely tax laws. The result is a virtual wasteland of ambiguity. This begs the question, as a technology vendor, where do you draw the line on sales tax?

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Sales and Operation Planning: Integrate with Finance and Improve Revenue


Sales and operations planning (S&OP) is the key integrated process that the supply chain organization (specifically the vice president of supply chain) can use to achieve visibility across the entire organization and the value chain. This white paper highlights the results of over 220 companies participating in a survey on S&OP initiatives, and compares the views of the supply chain and finance organizations.

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Sales Opportunity Blueprinting: Where the Money Is


Find out more in the white paper sales opportunity blueprinting.

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Get Your Sales Team Going with Mobile CRM


As you'll discover in the executive brief. get your sales teams going with mobile crm, mobile CRM lets your sales reps perform more of the activiti...

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