Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions—meaning, customer data cannot be shared effectively and companies are prone to errors, delays, and needless paperwork. In the long run, this negatively impacts overall customer satisfaction in small to medium businesses (SMBS). Learn how front-to-back-office integration can help you address these issues.
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within their customer base. Sales representatives to book orders correctly, first time, every time, by providing them with access to the account, pricing, and stock information they need to do their jobs effectively. Customer service representatives to address customer queries with confidence by providing them with the shipping, invoicing, and returns information that they need to do their jobs effectively. Customer service managers to ensure that their customers are current on maintenance and service