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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 salesforce marketing automation


Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

salesforce marketing automation  Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » salesforce marketing automation

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

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SalesForce.com Enterprise Edition


Salesforce.com Enterprise Edition provides customer relationship management (CRM) solutions that focus on sales force automation, marketing automation, customer service and support, and analytics. Its solutions feature on-demand architecture and a point-and-click customization tool. Saleforce.com products have won several awards, including InfoWorld Technology of the Year for CRM in 2004 and 2005, and PC Magazine Editors' Choice Award for Top CRM Solution Enterprise Edition in July 2004.  

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Aplicor


The Aplicor software solution is an integrated, wireless, and web-based CRM suite that includes sales force automation (SFA), marketing automation, project office, customer support, and an enterprise portal.  

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Salesforce.com Acquires ExactTarget


Salesforce.com will acquire the cloud marketing platform ExactTarget. The transaction was valued at approximately $2.5 billion. Salesforce plans to add ExactTarget's digital marketing capabilities to its Marketing Cloud functionality and to expand its customer base with ExactTarget's more than 6,000 customers (including Coca-Cola, Gap, and Nike). To date, the Salesforce Marketing Cloud has been

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Imaging and Workflow Automation


In a recession, accounts payable (AP) departments need to process more invoices and pay them faster—all with a smaller staff. Perhaps the biggest challenge stems from the continued reliance on paper-based invoices and people-based processes. Discover solutions that address the most common accounts-payable problem areas, including liabilities, process control and visibility, approvals, exceptions, and manual processing.

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Automation for the New Data Center


Data centers are squeezed by a variety of pressures, such as power consumption, heating, ventilating, and air conditioning (HVAC) requirements, new servers, human error, patching, asset tracking, and more. On top of this, you have to keep up with dynamically changing business requirements. One of the key ways you can address these dilemmas, however, is through server consolidation using virtualization.

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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