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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 salesforce marketing automation


Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

salesforce marketing automation  Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » salesforce marketing automation

Sales Force Automation Buyer’s Guide


No matter how effective your sales staff is, there’s always room to boost efficiency and increase sales. But how you go about doing so may be a point of contention. Sales force automation (SFA) solutions come in many flavors, but they don’t all offer the comprehensive SFA functionality you need. Find out how to avoid the pitfalls of choosing SFA software, and get help matching your needs with the right solution for you.

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Salesforce.com Acquires ExactTarget


Salesforce.com will acquire the cloud marketing platform ExactTarget. The transaction was valued at approximately $2.5 billion. Salesforce plans to add ExactTarget's digital marketing capabilities to its Marketing Cloud functionality and to expand its customer base with ExactTarget's more than 6,000 customers (including Coca-Cola, Gap, and Nike). To date, the Salesforce Marketing Cloud has been

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Aplicor


The Aplicor software solution is an integrated, wireless, and web-based CRM suite that includes sales force automation (SFA), marketing automation, project office, customer support, and an enterprise portal.  

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Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

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Rockwell Automation


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Maximizer CRM 12: Salesforce Automation Certification Report


Maximizer CRM 12 is now TEC Certified for online evaluation of salesforce automation (SFA) solutions in the Customer Relationship Management (CRM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Salesforce for Google Apps: Running Your Business Just Got Easier


How much time do you waste juggling multiple applications or searching for documents instead of focusing on your customers and prospects? Salesforce.com and Google, two software-as-a-service (SaaS) providers, have teamed up to bring together Web-based business applications that can streamline communication and collaboration. Find out how to take advantage of the benefits of SaaS to meet more of your business needs.

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Complete Guide to Sales Force Automation (SFA)


Complete Guide to Sales Force Automation Get the buyer's guide that gives you everything you need to know about sales force automation solutions.

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Sales Force Automation (SFA)


Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities.

salesforce marketing automation   Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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