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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 sap customer based brand equity model


SAP - A Leader Under Reconstruction
SAP is responding to the changing Internet marketplace by restructuring to develop flexibility and forming key partnerships and alliances to put content behind

sap customer based brand equity model  by its narrowest point. SAP will need to work with each customer to establish appropriate performance benchmarks in an effort to set customer expectations. BOTTOM LINE SAP Predictions SAP will continue to experience modest annual growth globally (10%-20%) in the next 18 months, however this is higher than those of most competitors. Market share is expected to remain at 30% by year 2003 (70% probability), based on the potential of mining its humongous customer base. However, there is 60% probability of

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » sap customer based brand equity model

An Update on Zilliant (and the B2B Pricing Market, in General)


In this good, bad, and arguably recovering economy, many companies are looking to their pricing strategies and practices as a way to improve profits without necessarily repelling customers. Pricing is an important component of an enterprise’s business processes and financial performance, since companies in many industries can face a variety of pricing problems such as

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(Forgotten) CRM and ERP Kingdoms in the Making?


Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.

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Jamcracker Dredges a New Channel


Jamcracker, an ASP providing business services for HR management, expense management and sales force automation solutions has announced a new program to increase sales. Jamcracker’s Channel Program offers sales and implementation training to its new channel partners.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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The Customer as a Strategic Asset


Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are the same ones used to describe an organization’s long-term strategic assets. Yet for many organizations, customers aren’t considered assets at all; and yet they’re expected to constitute the lifeblood of the business itself.

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Driver-based Budgets and Forecasting


Line managers and finance staff are frustrated by the inability of spreadsheet-based planning systems to deliver useful budgets and rolling forecasts. A major problem is the disconnect between the operational elements of business and financial plans. What's missing is driver-based planning, a best-practice methodology where financial plans incorporate assumptions about business activities modeled to drive financial data.

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Five Steps to Improving Business Performance Through Customer Intimacy


Customer intimacy has become an essential driver for company success. In this white paper from IBM Business Analytics, you’ll learn how customer intimacy can be implemented at your organization in five practical steps.

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SAP Announces SAP 360 Customer


SAP announced its latest business solution, powered by HANA, called SAP 360 Customer, during the SAPPHIRE NOW – SAP TechEd event being held in Madrid. The solution aims to move beyond traditional customer relationship management (CRM) and provide organizations with the neccesary capabilities for improving one-on-one customer interactions in real time. SAP calls out the three key

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Build and Manage Strong Customer Relationships


Managing customer relationships is a challenging but vital part of running a business. Organizations have to acquire new customers to grow revenue and satisfactorily service existing customers to ensure loyalty and future business. A good business management solution has customer relationship management (CRM) functionality integrates with the entire range of your processes and provides a full view of customer data.

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Delivering Superior Customer Value in Insurance


Effective management of customer data is a critical success factor for insurers. To provide products and service that stand out from the crowd, insurers need a 360-degree view of each customer that covers his or her entire experience with the company. Read this white paper on how information technology that supports tightly integrated, end-to-end business processes can increase insurer responsiveness and customer loyalty.

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