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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 sap customer based brand equity model


SAP - A Leader Under Reconstruction
SAP is responding to the changing Internet marketplace by restructuring to develop flexibility and forming key partnerships and alliances to put content behind

sap customer based brand equity model  by its narrowest point. SAP will need to work with each customer to establish appropriate performance benchmarks in an effort to set customer expectations. BOTTOM LINE SAP Predictions SAP will continue to experience modest annual growth globally (10%-20%) in the next 18 months, however this is higher than those of most competitors. Market share is expected to remain at 30% by year 2003 (70% probability), based on the potential of mining its humongous customer base. However, there is 60% probability of

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » sap customer based brand equity model

(Forgotten) CRM and ERP Kingdoms in the Making?


Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.

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Lifting a Veil of Mystery Off Jesta I.S.


Even after nearly 15 years as an enterprise analyst, I still find myself coming across a vendor that has been around for more than 40 years but one that I am not familiar with. One such example is Montreal, Canada-based Jesta I.S., a vendor that delivers integrated enterprise resource planning (ERP) and supply chain management (SCM) solutions to manufacturers, wholesalers, distributors, and

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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Dreamforce 2010: Of Cloud Proliferation - Part 1


Dreamforce, salesforce.com’s annual user conference, has over the past several years become a highly anticipated and entertaining end-of-the-year fixture for the enterprise applications market observers (surprisingly, Dreamforce 2011 will take place in late August, and let’s see how that new timing will feel). Namely, in these prolonged times of bad economic news and

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Improving Customer Engagement with Social CRM


In a previous post I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive value in CRM remain valid, they are far from being sufficient in the context of social CRM (SCRM). Yet most organizations need structure to conduct their activities. As far as CRM is concerned, the social aspect has brought to the

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The New Frontier for Personalized Customer Experience—IBM Predictive Customer Intelligence


This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction.

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SAP HANA


SAP HANA is a game-changing, real-time platform for analytics and applications. While simplifying the IT stack, it provides powerful features like: significant processing speed, the ability to handle big data, predictive capabilities and text mining capabilities.

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Real-time Performance: SAP Business Suite Running on SAP Sybase Adaptive Server Enterprise


A database platform built with real-time requirements in mind can help your company improve overall data management capabilities and achieve efficiencies in application cost, responsiveness, and reliability while setting the stage for future growth. This paper presents a compelling case for choosing an optimized relational database management system (RDBMS) for your transactional applications, and discusses how to quickly migrate to a new database with minimal disruption and cost.

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Voice of the Customer Analytics


Verint Voice of the Customer Analytics solutions provide a solution set to centralize customer feedback across channels, interpret it in the context of business objectives, then act upon it to drive change. These solutions can provide an organization with critical data for rapid, targeted decision making, by analyzing and combining customer data from both direct (speech analytics, chat, e-mail) and indirect sources (social media) to gain a holistic view of the customer experience—down to the individual customer level.  

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How to Evaluate Web-based BI Solutions


Web-based business intelligence (BI) is no longer an anomaly: organizations are ready for BI solutions that go beyond Web portals. However, when selecting Web-based BI applications, organizations must evaluate architecture, rather than features or functions. What differentiators do you need to look for before embarking on a full-scale BI implementation? And which vendors offer the solution your organization truly needs?

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