Poor usability leads to irritation and fatigue and it has an adverse impact on the usage experience. In an on-line shopping web site, it can lead to loss of revenues. Poor usability in business applications leads to increased help desk costs. On the other hand, better usability makes our usage experience more fun and can increase productivity. A highly usable on-line shopping web site tempts repeat visits, builds customer loyalty, and increases its revenue-earning potential.
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The enjoySAP initiative of SAP AG is a case in point. Owing to enjoySAP , the previously difficult-to-use screens of SAP software were completely re-designed, making them much easier to use. As more and more software products tend to become commodities, traditional functional criteria will take a backseat to usability aspects. Says Mark Rolston of frog design , In future, the behavior of controlling elements can be configured in an objective or playful way, and thus become part of the brand experience.