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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

sap marketing module  Planning (S&OP) product . SAP SCM Product Marketing Team Gets the Last Word Therefore, as a follow up on the aforementioned article and to further discuss some SCM issues and topics, here is my recent candid discussion with SAP’s SCM product marketing team. My questions and SAP SCM’s answers are as follows: PJ : What makes you confident that the SAP Enterprise Warehouse Management (SAP EWM) 7.0 and SAP Transportation Management (SAP TM) 8.0 products are finally on par (if not even better) than Read More...
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The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » sap marketing module


SAP - A Leader Under Reconstruction
SAP is responding to the changing Internet marketplace by restructuring to develop flexibility and forming key partnerships and alliances to put content behind

sap marketing module  tightly integrated applications from SAP partners for marketing planning and campaign management, catalogs, push technology and Internet connectivity solutions (70% probability). Within the next 4 years, more than 75% of SAP's revenues will come from outside of the German market (70% probability), with the license revenue contributing more than 35% of its total revenue within the same period of time (60% probability). mySAP.com , New Dimension and Industry-Specific products (particularly SAP BW Read More...
SAP APO: Will it Fill the Gap?
Announced over two years ago, SAP's Advanced Planner and Optimizer (APO) is geared toward the supply chain management market, where it will compete head-to-head

sap marketing module  it Fill the Gap? SAP APO: Will it Fill the Gap? S. McVey - September 2nd, 1999 Product Background Announced over two years ago, SAP's Advanced Planner and Optimizer (APO) takes aim at the burgeoning supply chain management market, where it will compete head-to-head with offerings from established best-of-breed vendors like i2 and Manugistics. In the mid-nineties, responding to pressure from a number of Fortune 50 companies, SAP devised the Logistics Optimization Interface (LOI), a project that enabled Read More...
SAP Learns The Ropes Of Fashion/Outfitting
With a heavy heart, in 1999, SAP had to go back to the drawing board, to do a thorough redesign of its erstwhile ill-reputed Apparel & Footwear Solution (AFS

sap marketing module  the beginning of July, SAP has resumed its aggressive marketing of its SAP AFS ( Apparel & Footwear Solutions ), specialized applications for apparel and footwear makers, after a 15 months painstaking effort to stabilize and upgrade the software, which initially was a major sore spot and embarrassment for SAP and a source of discomfort and disgruntlement of its early users. SAP AFS release 1.0 was introduced in 1997, apparently in hindsight quite hastily, with the aim to capture an apparent opportunity Read More...
SAP AG - ERP Leader with a
Today, SAP is in the process of completing one of its most aggressive new product launches in its history by introducing its

sap marketing module  be significant contributors to SAP sales revenue (up to 30% within next 3 years). Acquisitions very unlikely, the focus will be on strategic alliances with renowned VAR and ASP companies in order to penetrate SME market via outsourcing offerings, especially for SAP HR and AcceleratedSAP vertical industry solutions. Fig. 4 Vendor Recommendations Penetrate Small-to-Medium Enterprises (SME) market segment with the entire product portfolio of component applications, mainly through indirect channels and Read More...
360 Degrees: A Holistic Guide for Your SAP HANA Journey
This series of articles and case studies provides a true 360-degree perspective of SAP HANA within the SAP ecosystem, revealing why customers chose to invest

sap marketing module  Holistic Guide for Your SAP HANA Journey This series of articles and case studies provides a true 360-degree perspective of SAP HANA within the SAP ecosystem, revealing why customers chose to invest in this transformative technology and what returns they have already captured. Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

sap marketing module  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More...
SAP Opens The ‘Miss Congeniality’ Contest
While SAP’s determination to become enterprise applications Web Esperanto evangelist is of paramount importance to its customers and for the general market

sap marketing module  The ‘Miss Congeniality’ Contest SAP Opens The 'Miss Congeniality' Contest P.J. Jakovljevic - December 4, 2001 Event Summary On November 6, SAP AG (NYSE: SAP), the leading provider of business software solutions, detailed its open-standards-based infrastructure that should enable technical interoperability and should drive collaborative business in a heterogeneous IT world. The foundation for all mySAP.com solutions, mySAP Technology reportedly enables collaboration across business processes and among Read More...
SAP Thrives On Competitors' Plight, In Part
SAP announced upbeat results for Q2 2001 and reconfirmed the positive outlook for the rest of the year amid the bloodbath of many of its competitors. However

sap marketing module  Competitors' Plight, In Part SAP SAP Thrives On Competitors' Plight, In Part P.J. Jakovljevic - August 17, 2001 Event Summary SAP AG (NYSE: SAP), the leading provider of business software solutions, announced strong sales and profit performance for the second quarter ended June 30, 2001. In Q2 2001, revenues increased 24% over the same period last year from EUR 1.5 billion to EUR 1.85 billion (See Figure 1). Net income in the quarter grew up 78% to EUR 424 million compared to EUR 246 million a year Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

sap marketing module  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More...
Projected Cost Analysis of SAP HANA
In September 2013, SAP commissioned Forrester Consulting to conduct a cost-based analysis to examine the potential cost savings and reduction in total cost of

sap marketing module  Cost Analysis of SAP HANA In September 2013, SAP commissioned Forrester Consulting to conduct a cost-based analysis to examine the potential cost savings and reduction in total cost of ownership (TCO) that enterprises may realize by deploying HANA. This report provides a framework for users to evaluate the potential financial impact of HANA on their organizations. Read More...
SAP - A Humble Giant From The Reality Land? Part 2: Expanding Functionality
During its international e-business conference, SAPPHIRE, SAP displayed a bullish attitude, contradicting the current market malaise. SAP touts a multi-pronged

sap marketing module  Part 2: Expanding Functionality SAP - A Humble Giant From The Reality Land? Part 2: Expanding Functionality P.J. Jakovljevic - August 1, 2001 Event Summary  During its international e-business conference, SAPPHIRE, on June 12--15, SAP AG (NYSE: SAP), the leading provider of business software solutions, released a spate of upbeat announcements in its effort to portray itself as a reformed vendor of choice for all aspects of e-Business, including planning and collaboration. As an illustration thereof, SAP Read More...
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

sap marketing module  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More...
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

sap marketing module  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More...
SAP Declares Victory Over Manugistics, Takes Aim at i2
On February 25 in Waltham, Massachusetts, SAP proclaimed itself the number two vendor of supply chain management solutions. Many in the room were openly

sap marketing module  Takes Aim at i2 SAP Declares Victory Over Manugistics, Takes Aim at i2 S. McVey - March 15th, 2000 Event Summary On February 25, SAP AG held an analyst education day at its Waltham offices to give a progress review of its APO (Advanced Planner & Optimizer) application worldwide rollout. Joining SAP were representatives from two members of its client base, Dow Corning and Colgate-Palmolive. Their overviews highlighted ongoing R/3 and APO implementations and focused on laying the groundwork for additional Read More...

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