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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 sap programa marketing


SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

sap programa marketing  Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing professionals plan and analyze marketing

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » sap programa marketing

SAP CRM


SAP CRM has been used in over twenty-five industries including automotive, chemicals, consumer products, professional services, high tech, and wholesale distribution. Its features include partner channel management, marketing, sales, professional services, interaction center management, real-time offer management, web channel management, trade promotion management, and business communication management.  

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SAP SeeWhy Acquisition Complements hybris and Adobe Offerings


SAP recently announced plans to acquire SeeWhy, a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors. These personalized marketing solutions should complement the commerce platform of hybris, which SAP acquired last year.

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Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

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SAP Posts Solid Q499, but Warns of Q100


On January 24, SAP announced its preliminary year-end results and warned that the costs of its new employee stock option plan and marketing and staff additions for its mySAP.com Internet software system would likely outpace sales in the first quarter of 2000.

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Real-time Performance: SAP Business Suite Running on SAP Sybase Adaptive Server Enterprise


A database platform built with real-time requirements in mind can help your company improve overall data management capabilities and achieve efficiencies in application cost, responsiveness, and reliability while setting the stage for future growth. This paper presents a compelling case for choosing an optimized relational database management system (RDBMS) for your transactional applications, and discusses how to quickly migrate to a new database with minimal disruption and cost.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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SAP Versus Oracle JD Edwards EnterpriseOne: Anatomy of a Decision


The answer may lie in the responses JD Edwards customers gave as to why they selected EnterpriseOneover SAP.

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SAP HANA


SAP HANA is a game-changing, real-time platform for analytics and applications. While simplifying the IT stack, it provides powerful features like: significant processing speed, the ability to handle big data, predictive capabilities and text mining capabilities.

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SAP - A Humble Giant From The Reality Land? Part 1: Alliances


During its international e-business conference, SAPPHIRE, SAP displayed a bullish attitude, contradicting the current market malaise. Expanding outside its traditional ERP stronghold into five attractive technology areas, as well as the realization that no vendor can be ‘all things to all people’ might be the necessary ingredients of the formula for future SAP success.

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SAP To Take Care Of All Suppliers


SAP's first major product delivery that leverages recently the recently endorsed technology foundation, allows it to offer a collaborative solution. This does not mean that the amount of time and resources required to implement and manage the supplier enablement process can be underestimated.

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