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 sap versus siebel crm


Welcome to the CRM Mid-Market Abyss-PeopleSoft
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large enterprise vendors tend to step

sap versus siebel crm  Siebel (NASDAQ: SEBL) and SAP (NASDAQ: SAP) as an enterprise solution provider, but also demonstrates its capability to cater to the mid-sized space and step on the traditional SME vendors' toes. PeopleSoft's strategy in tapping into the potential of the mid-market is based on targeting its Preconfigured Mid-Market Solution to the upper layer of the market. In a recent interview, PeopleSoft mid-market vice president and general manager, Jeffrey Read, defined the mid-market as a tale of two markets:

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.  

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