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Agile Information Systems: Conceptualization, Construction, and Management
The book "Agile Information Systems" unveils how modern companies can create and deploy agile information systems. Academic experts, researchers, and practitioners discuss the concept of agile information systems, the importance of the context of agility, and organizational management issues in the context of agile information systems.
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Advertising Online - A Guide to Successful Market PenetrationPart Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.
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1/18/2003
Engaging Teens Using Live Chat: Shifting Online Strategy Focus
Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term relationships with teens. Discover how online retailers are using live chat to address the expectations of teens—keeping them loyal and boosting return on investment (ROI).
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3/25/2008 11:10:00 AM
Microsoft New Online Messenger ~ Dope Slaps AOL’s Instant Messenger
So why would users switch from AOL’s Instant Messaging client to Microsoft’s? Quite simple really, throw in free long distance phone service, offer a comparable and competitive set of base features, and then to make sure you succeed, give it away for free. And just to add injury to insult Microsoft wirelessly enabled the release to embrace the interaction of WAP enabled devices with its user base.
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How SumTotal Helped Cegos Become a Leader in E-learning and Blended Learning Marketplace
Cegos, Europe’s largest learning and development company, decided to focus on blended learning, a flexible approach that combines traditional face-to-face teaching methods with online training techniques. So Cegos installed the SumTotal Learning Management complemented by authoring tools, skills management modules, and solutions specifically designed for training course administration—and transformed its business model.
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Online Travel Company Empowers Remote Workers with Messaging Solution
As Expedia’s early rapid growth stabilized, the online travel company’s IT department sought ways to help employees become more productive and collaborate more effectively across long distances. Microsoft® Exchange Server 2007 was deployed and integrated with Microsoft Windows® SharePoint® Services. Discover how Expedia benefits by enabling remote users to access network documents, and more.
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ROI Case Study : Leading Online Bank. Find IT Guides, Case Studies, and Other Resources Linked to Online Bank and ROI. An online American bank, providing various financial services, needed to replace its legacy script-driven batch job processes with a job scheduling solution that could handle the bank’s growth. The bank’s IT team, however, faced two major hurdles affecting growth: both batch job processes and script-writing were manual and inefficient. A job management solution helped the bank achieve new levels of growth. Learn how.
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The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.
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