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Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

sas marketing automation 4  Software , DoubleClick , SAS and especially Unica Corporation . While the upbeat marketing management software vendor Unica (www.unicacorp.com) was initially marked as a very likely buyer of Xchange, the vendor however slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15% of Xchange's customer base to Affinium, and the vendor touts that Read More...
Sales Force Automation (SFA)
Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining...
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Documents related to » sas marketing automation 4


(Forgotten) CRM and ERP Kingdoms in the Making?
Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona

sas marketing automation 4  CRM Epiphany , and SAS (see Should Uniqueness Vouch for Marketing Automation Niche Players? ). Consona CRM doesn’t really mind these functional weaknesses, since it is not really trying to be a mainstream CRM player. The vendor is in the CRM class of products, but is only building applications for customer service and support. To gain further leverage in the market, Consona CRM may want to explore the power of predictive analytics to aid firms servicing markets prone to churn (e.g., financial services Read More...
Customer Life Cycle Solutions: Strategic Alliances, Challenges, & User Recommendations
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information stored in these Amdocs' systems,

sas marketing automation 4  and development deal lets SAS take over the support of Amdocs' current marketing campaign management application, which is largely based on the technology acquired by Amdocs from its acquisition of Xchange . Consequently, Amdocs will encourage its few dozen campaign management customers to migrate to SAS' Marketing Automation 4 offering. Existing Amdocs customers of other modules that were built based on Xchange, including Amdocs Opportunity Advisor , will not benefit much from this partnership, although Read More...
Onyx Thinks ASP Opportunities Are A Gem
Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and distribution strategy to be

sas marketing automation 4  and web analysis tools. SAS, Broadbase, E.piphany, WebTrends, and Net Perceptions traditionally supplied analytics tools. Operational applications include sales force automation, contact and lead management, and customer service functions. Siebel, Onyx, Pivotal, and Interact traditionally supplied operational tools. There have been a number of acquisitions and alliances between the two types of vendors (see Broadbase Continues to Expand and When You Realized the Need for a Unified View of Your Customers, Read More...
Sword Ciboodle-One More BPM-Centric CRM Provider
What does BPM have to do with CRM? Sword Ciboodle can tell you. The vendor delivers process-based customer interaction solutions to contact centers to improve

sas marketing automation 4  and sentiment analysis, and SAS , whose Real Time Decision Manager has been integrated with Ciboodle One to provide a higher level of personalization to the customer. International delivery partners include CSC, HiSoft, Relevant Technologies, and eLoyalty. Specifically, CSC combines the full Sword Ciboodle suite with its High Performance Contact Center (HCC) methodologies, tools, and solutions. This is a marked progress toward management of next-generation contact centers, i.e., changing contact centers Read More...
Advanced project for Microsoft Dynamics AX: PPM for Professional Services Automation Competitor Analysis Report
A business practice that assists organizations to align their portfolio of projects with their business strategy. Professional services automation (PSA) refers

sas marketing automation 4   Read More...
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

sas marketing automation 4  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

sas marketing automation 4  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More...
Taking Advantage of Offboarding Automation
For talent management stakeholders conceptualizing onboarding is fun—welcoming a new member to a team, followed by the integration process, often signifies

sas marketing automation 4   Read More...
HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM
HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology

sas marketing automation 4  Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM. Read More...
Aplicor
The Aplicor software solution is an integrated, wireless, and web-based CRM suite that includes sales force automation (SFA), marketing automation, project

sas marketing automation 4  The Aplicor software solution is an integrated, wireless, and web-based CRM suite that includes sales force automation (SFA), marketing automation, project office, customer support, and an enterprise portal. Read More...
Automation Anywhere’s Cumulus Uses Social Collaboration for Process Automation
Automation Anywhere, a provider of automation software, recently announced the availability of Automation Anywhere Cumulus, possibly the first social enterprise

sas marketing automation 4   Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

sas marketing automation 4  Management: Leveraging the Power of Integrated Marketing The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More...

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