Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists. DBSP strategists take over where the traditional consultancy process lets go. They serve largely in the operational strategic role by taking the business idea to the step of design and architect to achieve deliverable capabilities. But they also do more.
the area such as Scient or Sapient. Scient, for example, has the capability of delivering McKinsey-like strategy engagements through what it calls its Conceive step. This is provided to brick and mortar companies as much as to dot-coms, and Scient has bred its brand to reflect this. Razorfish, however, through its acquisition of i-Cube can do more heavy legacy coding than Scient in the US. In Europe, the difference may not be so profound, though it still exists. As these pure plays develop, we predict