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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 sct s marketing


PeopleSoft Takes Aim at Foods Industry
PeopleSoft and Bradley Ward will integrate their products in an alliance aimed at the food processing industry. The completed solution will let companies' link

sct s marketing  International (division of GEAC), SCT Corp., and MARCAM among others. Market Impact In theory, integration of machine-level control systems like SCADA and transaction execution systems, such as core ERP, offers vast improvements in supply chain synchronization. Production plans generated in ERP systems quickly become obsolete and must constantly be refreshed with new shop floor level data. There are at least two major obstacles to surmount in sharing data between the shop floor and management level in a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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SAP APO: Will it Fill the Gap?


Announced over two years ago, SAP's Advanced Planner and Optimizer (APO) is geared toward the supply chain management market, where it will compete head-to-head with established best-of-breed vendors like i2 and Manugistics. With a massive 190 pilot implementations underway around the globe, a picture of SAP's new supply chain suite is beginning to emerge.

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Lawson Software-IPO and Several Acquisitions After Part Five: Challenges and User Recommendations


Lawson has yet to show that its strategy and technology can "travel abroad," especially to Europe where it needs to put down some deep roots if it is to fulfill its global ambitions. A measly portion of its total revenues comes from sales outside of the US-a proportion that has been static for the past several years. On the other hand, it may point out how successful the company has become in the US in the past decade. What is puzzling is why that success has remained local.

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The Enterprise Applications 'Arms Race' To Be Number Three


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Micro-verticals, Channels, and New Technologies for Infor Supply Chain


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Where have all my marketing investments gone?


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Turn the Social Data Flood into Solid Marketing Decisions


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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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