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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 search advertising


Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

search advertising  information every time they search (NPD). Considering these numbers and how relatively inexpensive and risk free Internet advertising is compared to other types of traditional media, it is a wonder why more businesses are not optimizing their sites on search engines (aka SEO Search Engine Optimization) to bolster online presence. This is Part One of a three-part article on successful online advertising. Part Two will discuss Search Engine Strategies. Part Three will cover Geographical Targeting and Fraud

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Content Management (ECM) System RFI/RFP Template

Content Authoring, Content Acquisition, Content Aggregation, Output and Content Presentation, Workflow Management, Version Control and Management, Development Tool Technical Architecture, Portal Support, Document and Records Management, Search and Indexing Management, Security Management, Digital Asset Management, Reporting and Statistics Management, Performance, Backup, and Recovery, Product Technology 

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Documents related to » search advertising

Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

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Online Marketing: Choosing an Online Marketing Company


In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an interactive marketing firm to help you promote, optimize, and advertise your Web site.

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Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies


Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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Innovations in Business Intelligence


Business intelligence (BI) is in the midst of a new wave of innovations. Ideas in the search space, software as a service, and real-time analytics are extending the reach of BI across the complete size spectrum of organizations. This article looks at these technologies and their impact on businesses.

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Apttus


Apttus offers solutions to manage, search, share, and distribute data on information systems.

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ISYS Search Software


Perceptive Software, a business unit of Lexmark International, builds process and content management software that closes the information gaps that exist throughout every organization. Powered by the financial strength and global reach of Lexmark International, Perceptive Software offers a complete set of process and content management software technology.

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A Link Building Primer


With nearly 200 million Web sites vying for traffic, there’s more to marketing a Web site than waiting for the masses to discover it. Search engine optimization (SEO) techniques can help, but your site will be competing with millions of other sites. Discover how one of the most powerful SEO techniques—link building—can persuade search engines like Google to value your site over others lacking quality incoming links.

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Secure Your Search Engine


Webservers running the search engines are vulnerable to a serious security compromises. Without careful implementation, user passwords and logins can be stolen, and the entire server could be brought to its knees by hackers.

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Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty


Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

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