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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 search engine advertising


Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

search engine advertising  Market Penetration Part Two: Search Engine Strategies The Strategy Search CPC Model Keyword Advertising Most search engines use the CPC model, and price keywords based on their market value. Currently, the market is stating that generic keywords such as investment and insurance are highly valued and consequently more obscure, but targeted keywords are valued much lower. Another, more efficient system is categorizing the website and determining the market value of the industry the website falls into and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Content Management (ECM) System RFI/RFP Template

Content Authoring, Content Acquisition, Content Aggregation, Output and Content Presentation, Workflow Management, Version Control and Management, Development Tool Technical Architecture, Portal Support, Document and Records Management, Search and Indexing Management, Security Management, Digital Asset Management, Reporting and Statistics Management, Performance, Backup, and Recovery, Product Technology 

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Documents related to » search engine advertising

Going from Good to Great


Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

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Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising


Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

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Key Tenets of World-class Search and Knowledge Management for Customer Service


The critical difference between industry leaders and laggards is a focus on the consumer experience. Search is a fundamental bridge between an enterprise and its stakeholders, and the quality of the search experience is a core driver of experiential perceptions. Delivering a powerful search experience builds a brand perceived as responsive, empathetic, and knowledgeable. Sounds good, right? So where do you start?

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AFS@Store


The searchandizing engine of your online store, which improves the experience for your visitors and boost your sales performance.

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Now Just Where Did I Put My Search Engine?


Barraged with terms like "structured and unstructured data," "enterprise search," "federated query," and "business intelligence and analytics," corporate decision makers are awash in ambiguous and overlapping meanings. Making the distinction between metadata and data may reduce the confusion.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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I Know What You Did Last Week - But I'll Never Tell


Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.

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Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty


Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

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