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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 search engine advertising


Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

search engine advertising  Market Penetration Part Two: Search Engine Strategies The Strategy Search CPC Model Keyword Advertising Most search engines use the CPC model, and price keywords based on their market value. Currently, the market is stating that generic keywords such as investment and insurance are highly valued and consequently more obscure, but targeted keywords are valued much lower. Another, more efficient system is categorizing the website and determining the market value of the industry the website falls into and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Content Management (ECM) System RFI/RFP Template

Content Authoring, Content Acquisition, Content Aggregation, Output and Content Presentation, Workflow Management, Version Control and Management, Development Tool Technical Architecture, Portal Support, Document and Records Management, Search and Indexing Management, Security Management, Digital Asset Management, Reporting and Statistics Management, Performance, Backup, and Recovery, Product Technology 

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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Online Marketing: Choosing an Online Marketing Company


In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an interactive marketing firm to help you promote, optimize, and advertise your Web site.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising


Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

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What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

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"Ads are us", boasts CMGI


In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

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"Star Search"-Talent Management Made Simple


One of the biggest challenges businesses face today in the area of human resources is the recruitment and retention of skilled talent. Combining a talent management strategy with an integrated talent management system can help ensure you have the right people in place to meet your organization’s needs.

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Key Tenets of World-class Search and Knowledge Management for Customer Service


The critical difference between industry leaders and laggards is a focus on the consumer experience. Search is a fundamental bridge between an enterprise and its stakeholders, and the quality of the search experience is a core driver of experiential perceptions. Delivering a powerful search experience builds a brand perceived as responsive, empathetic, and knowledgeable. Sounds good, right? So where do you start?

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Cabinet NG (CNG)


Cabinet SAFE document management software is an enterprise-class suite of tools for document capture, indexing, storage, search and retrieval, as well as workflow management, scheduling and collaboration.

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Apttus


Apttus offers solutions to manage, search, share, and distribute data on information systems.

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