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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 search engine marketing companies


Now Just Where Did I Put My Search Engine?
Barraged with terms like

search engine marketing companies  Did I Put My Search Engine? Looking for Mr. Goodsearch While most of the technical press focuses on unstructured documents, as well as extensible markup language (XML) and hypertext markup language (HTML) search technologies, the unpublicized truth remains that more than 80 percent of today's business applications require interaction with a relational database. As Terry Moriarty noted at the 2004 Software Development West Conference, the organization is all about the database. The other skeleton in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Saba Software: Figuring Out Social Talent Management


For years, Saba Software has been helping companies transform enterprise-wide learning and how people do their work. In this article, principal TEC analyst P.J. Jakovljevic shows you how Saba’s people-centric systems enable organizations to mobilize, inspire, and engage their people to develop new strategies and initiatives, and cultivate individual and collective know-how to effectively compete and succeed in the marketplace.

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Web-site Strategy for Organizations in the Corporate Services Industry


As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.

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9 Ways to Drive Down Product Development Costs in a Tough Economy


As consumer demand drops, many companies are being forced to lay off staff. That might help in the short term, but those companies still have to keep operations going, reduce costs, keep profits up, and produce high-quality products—only now with far fewer people. This in-depth guide offers nine product development strategies for your company to weather this downturn and prepare for the eventual economic rebound.

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Why Enterprise Application Search Is Crucial to Your ERP System


Enterprise applications become easier to use with the addition of powerful search capabilities. There is a distinction to be made, however, between stand-alone search tools and true enterprise application search that is built into and tightly integrated within an application.

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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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Beyond Search: Measuring the Impact of Your Search Engine via Analytics


Quicker than you can say “Sarbanes-Oxley” or “regulatory compliance,” the enterprise search market has gone from a relatively quiet existence as a nice-to-have technology to playing a critical role in today’s emerging information management solutions. This means that the need for search now extends far beyond satisfying the demands of the public sector. Find out how to make sense of the market and its players.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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