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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 search engine marketing firm


Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

search engine marketing firm  Online marketing, Online marketing company, SEO, search engine optimization, search engine marketing, keyword marketing analysis, email marketing, search engine marketing, social media marketing, online marketing tips, Business.com

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Is Fourth Shift Succeeding in Providing 'Complete Customer Care'?


On July 25, Fourth Shift Corporation and SupplierMarket.com announced a partnership that will enable purchasing professionals to locate ideal trading partners, submit RFQs for new contracts, and receive the results of reverse auctions, all from their familiar Fourth Shift vendor operations, manufacturing planning and scheduling, and product definition screens. Earlier, on July 18, Fourth Shift Corporation reported a loss of $.37 per share for the second quarter ended June 30, 2000.

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I Know What You Did Last Week - But I'll Never Tell


Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.

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Software for Real People Part Two: Competition and User Recommendations


The root of creativity rests in the people, the management, and the culture of the organization. A better tool will not help an organization that is resistant to change and stifles creativity. It is important to remember that while management can solve a technical problem, technology will never solve a management problem.

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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

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Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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