While Microsoft’s zeal to deliver a market-ready CRM product may speak to the CRM market’s attractiveness, Applix’ exit may, on the other hand, indicate that the niche CRM vendors without a clear differentiating value proposition have not much to look for there in the long run.
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a hosted solution through select resellers. The North American version of Microsoft CRM is not available for purchase outside the US and Canada at this time, but localized versions of Microsoft CRM for the Europe and Middle East, Asia-Pacific and Latin America markets are reportedly being developed and are scheduled for release in the second half of 2003, with the support for English, Danish, Dutch, French, German, Italian and Spanish languages, and multiple currencies. Applix Acquisition By Platinum