New product development and introduction (NPDI) is probably the most important process for many companies, but also one of the least understood. While NPDI is responsible for revenues, few companies assign an owner for the whole process. Instead, it is usually driven through a series of functional “silos,” causing delay—and the loss of the original market requirements.
sell your invention
to make, market, and sell them. But innovation would be useless without the ability to change how the company operates, to successfully introduce the new product. The job of NPDI is not done until the product is in the market, shipped at the right time, delivered to the right customers, and in the right volumes. Why Is NPDI Important? Let's look now at the reasons why NPDI is important. We see four separate drivers for NPDI. Trends In New Product Introductions In most markets and especially those