Reports have indicated that more and more customers are using online and other self-service tools to resolve issues. That said, analysts are not predicting that call volumes will be dropping significantly. This means that interactive voice response (IVR) technology can still be crucial to a company’s customer experience.
This report from Frost & Sullivan looks at what customers dislike about and require from IVR systems. It presents the case that some customers reject calling as a method for problem resolution not simply because of preference for other options, but because of problems within the current IVR technology or IVR set-up that a business has implemented. Also examined is IVR solution implementation in specific industries, including fields like health care, utilities, financial services, and retail.
Download the report to learn more about how IVR is a key component of a multi- and omni-channel customer experience strategy, and how understanding today's caller will help direct your IVR strategy and put you on the path to greater customer loyalty.
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