Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is a critically important discipline within any enterprise, touching many departments, from sales and marketing to finance. And yet, does anyone know whether their company is making the best pricing decisions? TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B enterprises.
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(CRM), sales force automation (SFA), marketing automation, spend management/supplier relationship management (SRM), human capital management (HCM), enterprise resource planning (ERP), and demand planning (DP). In light of the proven value it provides, it’s even more ironic that, according to Gartner ’s estimate, pricing software is potentially a multibillion dollar market, but has market penetration of just a few percent of its potential at best. Indeed, there are just several vendors that target