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IBM to Sell Aptiva Direct
IBM announced plans to stop selling its Aptiva line of PCs through retail outlets.

shopvue  consumer PCs through its ShopIBM website. This move follows on the heels of its recent announcement of cuts in the PC organization (See TEC News Analysis article: IBM to Make Cuts in PC Business Real Change, or Just Buying Time? 10/13/99). Although the Aptiva is aimed primarily at consumers, we expect this to affect business customers as well. Market Impact This announcement is the next step in the retooling of IBM's PC organization, and is designed to get IBM's cost structure back in line. Since Read More...
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