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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 siebel analytics marketing case study


The Challenges of a Business Intelligence Implementation: A Case Study
The University of Illinois provides a good example of extensive integration of its business intelligence (BI) solution and data warehousing environment with its

siebel analytics marketing case study  Netscape Communications , and Siebel Systems . Its annual operating budget is more than $3.6 billion (USD), and sponsored research exceeds $600 million (USD). Business Problem As an extension of a university-wide initiative in 2001 to replace the university's course systems, the question became how to access data and report on it using the new enterprise resource planning (ERP) system. The university planned to implement the ERP system in phases, enabling it to develop a system incrementally, and to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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These Are the Times of CRM Vindication and Validation - Part 1


Some previous TEC blog posts have discussed the benefits (but also the inevitable caveats) of white papers, including the all-too-common vendors’ self-serving marketing fluff and buzzword verbiage, and about their (un)intended audiences. As part of my daily routine of doing research on vendors and their strategies and offerings, I’ve read a ton of white papers in the last

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Sales Force Automation Buyer’s Guide


No matter how effective your sales staff is, there’s always room to boost efficiency and increase sales. But how you go about doing so may be a point of contention. Sales force automation (SFA) solutions come in many flavors, but they don’t all offer the comprehensive SFA functionality you need. Find out how to avoid the pitfalls of choosing SFA software, and get help matching your needs with the right solution for you.

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Finance and Accounting Solutions Buyer’s Guide for Small to Medium Enterprises


For large organizations, enterprise resource planning (ERP) systems promise big gains by helping grow revenue and increase productivity. But can ERP benefit small to medium businesses (SMBs) in the same way? This step-by-step guide includes important decision-making considerations, such as benefits and costs, across some of the top finance and accounting solution providers for small to midsize companies.

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Best Practices in Siebel CRM Performance Management: Monitor, Measure, and Manage the End-user Experience


Many frustrated executives find that despite the fortune spent on managing servers, networks, and applications, there are still complaints about the performance, usability, and availability of their customer relationship management (CRM) solutions. How do you know if your CRM system performs for each user? What does it mean when users say the system is slow? An experience management solution can give you the answers.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

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Quiterian Analytics


Quiterian Analytics is based on Advanced Analytics and Predictive Analysis techniques. The platform is known for providing an intuitive, simple and user-friendly ecosystem. Any business user can make use of it, with no need of being an expert mathematician or statistician, and with no dependence on the IT department. Quiterian Analytics is the the best complement of traditional BI systems.  

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Pricing for BI and Analytics


In recent years, the business intelligence (BI) and analytics space has been changing at an incredible rate, not only in terms of functionality but also in the way BI providers plan their go-to-market, sales, and pricing strategies. Core business requirements like pricing and usability are forcing software providers to radically modify the way they approach customers and how they deliver their

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Case Study: Metcam


Metcam is a fabricator of custom sheet metal products. This case study looks at the challenges the company faced and the benefits it considered when choosing and implementing enterprise resource planning (ERP) software.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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