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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 siebel analytics marketing case study


The Challenges of a Business Intelligence Implementation: A Case Study
The University of Illinois provides a good example of extensive integration of its business intelligence (BI) solution and data warehousing environment with its

siebel analytics marketing case study  Netscape Communications , and Siebel Systems . Its annual operating budget is more than $3.6 billion (USD), and sponsored research exceeds $600 million (USD). Business Problem As an extension of a university-wide initiative in 2001 to replace the university's course systems, the question became how to access data and report on it using the new enterprise resource planning (ERP) system. The university planned to implement the ERP system in phases, enabling it to develop a system incrementally, and to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Customer Relationship Management Strategies Part Four: Strategies and Case Study


Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your company.

siebel analytics marketing case study  implementations. She is a Siebel Certified Consultant, as well as a member of the Society for Technical Communicators and the Project Management Institute. She can be reached at tabrell@mas-corp.com . Read More

PeopleSoft Annuncio-es Continuation Of Its Shopping Spree


While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line channels, one is to wait and see how quickly and easily the company will assimilate a number of smaller products it has recently bought.

siebel analytics marketing case study  PeopleSoft to compete with Siebel and E.Piphany , the current leaders in the market segment, as well as with SAP and Oracle in the long run. Likewise in J.D. Edwards ' recent acquisition of YOUCentric (see J.D. Edwards Fires Siebel, Hires YOU ), the two companies in case should also fit well together. Annuncio should bolster PeopleSoft's functionality in managing online campaigns, deploying rules-based personalization and profiling, and tracking the results of campaigns across multiple on- and off-line Read More

Finance and Accounting Solutions Buyer’s Guide for Small to Medium Enterprises


For large organizations, enterprise resource planning (ERP) systems promise big gains by helping grow revenue and increase productivity. But can ERP benefit small to medium businesses (SMBs) in the same way? This step-by-step guide includes important decision-making considerations, such as benefits and costs, across some of the top finance and accounting solution providers for small to midsize companies.

siebel analytics marketing case study  for retail operations and Siebel for CRM. And Microsoft acquired eBECS Ltd. for its lean manufacturing capabilities. According to AMR Research's 2007 ERP Providers Serving the Midmarket, the ERP market will continue to grow at 18 percent, largely through add on functionality. Vendors will continue their acquisitions, with the goal to create product portfolios and be a single source of business applications for their customers and prospects. Like their customers, most midmarket ERP vendors are global Read More

These Are the Times of CRM Vindication and Validation - Part 1


Some previous TEC blog posts have discussed the benefits (but also the inevitable caveats) of white papers, including the all-too-common vendors’ self-serving marketing fluff and buzzword verbiage, and about their (un)intended audiences. As part of my daily routine of doing research on vendors and their strategies and offerings, I’ve read a ton of white papers in the last

siebel analytics marketing case study  For its part, Oracle Siebel [ evaluate this product ]  has long featured strong embedded BI and analytic capabilities, which today constitute a major part of the  overall Oracle BI Enterprise Edition (OBIEE) offering . SAP CRM [ evaluate this product ] has done similarly with Business Objects , while other CRM providers’ moves have been along similar lines. Related to this trend is the shift from “operational CRM” to “social CRM,” which was also indicated in TEC’s article CRM Is Busting Read More

Accelerating Time to Value for Analytics with IBM Business Partners in Midsize Organizations


This Nucleus Research report describes how midsize firms can improve the scope and effectiveness of their business analytics deployments and shorten project cycle time by engaging with an IBM Business Partner for deployment and configuration.

siebel analytics marketing case study  Time to Value for Analytics with IBM Business Partners in Midsize Organizations This Nucleus Research report describes how midsize firms can improve the scope and effectiveness of their business analytics deployments and shorten project cycle time by engaging with an IBM Business Partner for deployment and configuration. Read More

Quiterian Analytics


Quiterian Analytics is based on Advanced Analytics and Predictive Analysis techniques. The platform is known for providing an intuitive, simple and user-friendly ecosystem. Any business user can make use of it, with no need of being an expert mathematician or statistician, and with no dependence on the IT department. Quiterian Analytics is the the best complement of traditional BI systems.  

siebel analytics marketing case study  Analytics Quiterian Analytics is based on Advanced Analytics and Predictive Analysis techniques. The platform is known for providing an intuitive, simple and user-friendly ecosystem. Any business user can make use of it, with no need of being an expert mathematician or statistician, and with no dependence on the IT department. Quiterian Analytics is the the best complement of traditional BI systems. Read More

Voice of the Customer Analytics


Verint Voice of the Customer Analytics solutions provide a solution set to centralize customer feedback across channels, interpret it in the context of business objectives, then act upon it to drive change. These solutions can provide an organization with critical data for rapid, targeted decision making, by analyzing and combining customer data from both direct (speech analytics, chat, e-mail) and indirect sources (social media) to gain a holistic view of the customer experience—down to the individual customer level.  

siebel analytics marketing case study  of the Customer Analytics Verint Voice of the Customer Analytics solutions provide a solution set to centralize customer feedback across channels, interpret it in the context of business objectives, then act upon it to drive change. These solutions can provide an organization with critical data for rapid, targeted decision making, by analyzing and combining customer data from both direct (speech analytics, chat, e-mail) and indirect sources (social media) to gain a holistic view of the customer Read More

Business Analytics: New Opportunities for the Medium-size Business


New business analytics solutions are bringing large-enterprise solutions and benefits down to the medium-size business’s level. They are exceptionally comprehensive but exceptionally customizable to the needs of the individual business, easy to upgrade to target new strategic initiatives, and in tune with customer trends such as social media use. This paper discusses one such effective business analytics solution.

siebel analytics marketing case study  Analytics: New Opportunities for the Medium-size Business New business analytics solutions are bringing large-enterprise solutions and benefits down to the medium-size business’s level. They are exceptionally comprehensive but exceptionally customizable to the needs of the individual business, easy to upgrade to target new strategic initiatives, and in tune with customer trends such as social media use. This paper discusses one such effective business analytics solution. Read More

Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

siebel analytics marketing case study  Netsize,mobile marketing opportunities,marketing strategies,mobile marketing strategies,mobile marketing tools,customer retention,customer engagement,customer expectations,precise targeting,mobile marketing implementation,customer databases,marketing message,marketing campaigns,mobile marketing campaigns,online marketing campaigns Read More

Analytics Software Suite


The complete suite of Angoss desktop and client-server software products – with big data and text analytics capabilities – delivers recommendations for actionable and effective sales-driven and risk mitigation business decisions.  

siebel analytics marketing case study  Software Suite The complete suite of Angoss desktop and client-server software products – with big data and text analytics capabilities – delivers recommendations for actionable and effective sales-driven and risk mitigation business decisions. Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

siebel analytics marketing case study  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Read More

Esri Location Analytics


Esri Location Analytics augments business systems with mapping visualization and spatial analytics that complement existing functionality. Users benefit from enhanced insight into business data, without leaving their business system or disrupting the information workflow.

siebel analytics marketing case study  Location Analytics Esri Location Analytics augments business systems with mapping visualization and spatial analytics that complement existing functionality. Users benefit from enhanced insight into business data, without leaving their business system or disrupting the information workflow. Read More

Open Analytics Platform


The Open Analytics Platform is the first of its kind to support IT's needs for data governance, security and oversight, and business users' desire for self-service discovery.

siebel analytics marketing case study  Analytics Platform Read More

IBM Business Analytics for Healthcare


IBM Business Analytics for Healthcare software delivers complete, consistent, and accurate information to healthcare providers. A comprehensive portfolio of business intelligence, advanced analytics, financial performance, predictive analytics, and strategy management software provides healthcare executives with clear, immediate, and actionable insights into current performance and the ability to predict future outcomes.

siebel analytics marketing case study  Business Analytics for Healthcare IBM Business Analytics for Healthcare software delivers complete, consistent, and accurate information to healthcare providers. A comprehensive portfolio of business intelligence, advanced analytics, financial performance, predictive analytics, and strategy management software provides healthcare executives with clear, immediate, and actionable insights into current performance and the ability to predict future outcomes. Read More