To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program, although not at the expense of profit margins.
siebel cti integration
the SCM space, with Siebel Systems for CRM and CommerceOne and Ariba for web auctions, trading exchange technology, and other B2B eBusiness components. Futhermore, Intentia's intent to deliver everything an integrated all-round suite geared to larger mid-size enterprises even via its own implementation channel might simply be a tall order for its stature, since even SAP had to abandon that approach, while Oracle's conundrum continues. Intentia's scope and coverage, although tempting to its target market,