Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.
potential vendor short list. Siperian Hub is a complete, integrated software platform for customer-centric master data management that creates real-time unified views of customers, organizations, and products, from disparate data silos. This allows organizations to create a unified customer view and framework. Siperian's solution is broken down into three separate modules. Siperian Master Reference Manager (MRM) is used to consolidate multiple customer profiles in order to identify customers uniquely