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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 site marketing and search engine optimization


“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

site marketing and search engine optimization  plant them throughout your site and pay a nominal price for your sponsored listings. Small business owners had a chance of appearing in search results with industry giants. Now, even for search experts, the magnitude of strategies and opportunities is overwhelming. Direct marketers are pretty familiar with the essential search process. Knowing your customer, modelling and testing before execution - it’s what direct marketers do best. Add three further conditions (trial, technology and a relevance

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Overcoming Chemicals Industry Challenges through Optimization of Distribution and Inventory


For chemical companies, optimizing the distribution network and rationalizing inventories are the keys to an efficient supply chain and smoother operations. They must also resolve the challenges posed by environmental regulations and the need for seamless data integration.

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Site Web Content Management


Sitecore Web Content Management is a WCM solution that includes features for content management, forms, search engine optimization (SEO), mobile Web development, personalization, and more. The software also includes a development environment and accompanying tools, as well as features for site management, integration, deployment, and security.  

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Web-site Strategy for Organizations in the Corporate Services Industry


As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.

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Going from Good to Great


Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).

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HireIQ Hiring Optimization Suite: Recruitment and Staffing Certification Report


The HireIQ product HireIQ Hiring Optimization Suite is now TEC Certified for online evaluation of recruitment and staffing solutions in TEC's Human Capital Management Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Case Study: In Search of a Comprehensive CRM System


The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge: “I genuinely dislike computers. I refuse to use e-mail, surf the Web, use a cell phone, let alone deal with software programs.” (Dan Kennedy, co-founder of Glazer-Kennedy)

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Driving Your Web Site to Success


Thousands of new Web sites appear every day. Many of them, however, are destined to have limited impact on the businesses they represent. Yet there are businesses with Web sites that have transformed their operations by additional lead generation, customer satisfaction, or online sales. How can you differentiate your Web site and ensure it brings you a solid return on investment—and boosts your sales? Find out more.

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Secure Your Search Engine


Webservers running the search engines are vulnerable to a serious security compromises. Without careful implementation, user passwords and logins can be stolen, and the entire server could be brought to its knees by hackers.

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How One Provider's Solution Covers the Bases of Price Optimization and Management


What are the solutions that enable Zilliant's customers to gain a better understanding of their markets' price response and translate this into more profitable pricing? Zilliant Precision Pricing Suite encompasses distinct solutions geared for each step of the pricing process.

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How Missing Metadata Affects Text Optimization


When portable document format (PDF) documents are used for medical records, insurance policies, judicial statements—or anywhere that timely and efficient processing of documents is required— inaccurate or illegible characters are unacceptable. Learn how missing or incorrect metadata affects onscreen text rendering in PDF files, and find out how to minimize or prevent the effects of missing metadata.

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