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Seven Web Site Strategies for Planning Your Business Web Site
Successful businesses start with a plan, and begin with the end in mind. A Web site is no different@it simply functions in the online world, rather than the

site  Web Site Strategies for Planning Your Business Web Site Successful businesses start with a plan, and begin with the end in mind. A Web site is no different—it simply functions in the online world, rather than the physical world. The Australian government tells us that over 11 million Australians frequently use the Internet—why not take advantage of this? Here are seven key strategies that can help you decide what type of environment to create as you plan your online business. Read More...

A Look at the Debate Surrounding Ownership of your Corporate Web Site: Whose Site Is It Anyway?
The Web has become a vast potential business asset for many companies today. But while business users have the vision, it’s the IT department that actually

site  Corporate Web Site: Whose Site Is It Anyway? The Web has become a vast potential business asset for many companies today. But while business users have the vision, it’s the IT department that actually creates and deploys the Web application. This often raises the question of Web site ownership. Empowering both parties with the right tools to match their respective skills can help address this question—and many others—for businesses in this confusing situation. Read More...
Web Content Management (WCM)
Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or ext...
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Documents related to » site


The Mobile Web Site Kit
Companies have had the capability to design and develop mobile Web sites for quite some time. But until recently they've struggled to convince clients and

site  Mobile Web Site Kit Companies have had the capability to design and develop mobile Web sites for quite some time. But until recently they've struggled to convince clients and prospects that there’s a market out there. Now that mobile has made its way onto the mainstream, many companies are still asking themselves whether it’s right for them. This white paper aims to help Web site owners make that decision. Read More...
Site Web Content Management
Sitecore Web Content Management is a WCM solution that includes features for content management, forms, search engine

site  well as features for site management, integration, deployment, and security. Read More...
Troubleshooting Remote Site Networks—Best Practices
Management and remote site employees expect the same level of network service as the headquarters site. However, when IT staff are faced with limited resources

site  Remote Site Networks—Best Practices Management and remote site employees expect the same level of network service as the headquarters site. However, when IT staff are faced with limited resources to support remote site networks, often the applications, services and performance at those sites are not as robust as the headquarters site. See how to deliver a high level of network service at remote sites using best practices outlined in this white paper. Read More...
The New Web Experience: More than an Extension to WCM?
That membrane between your business and the online world—your Web site—is expected to be so permeable and malleable these days that web content management (WCM)

site  visiting your site. The site passively served up content the visitor deemed fit to browse from his or her computer. Yet, Web intelligentsia has canonized, with the label Web 2.0, a shift in perspective on how we use the Web. We still have that fundamental interaction between the online visitor and your business via the Web site, but the interaction now involves social characteristics (what I referred to earlier as permeability). So now we expect Web sites to not only serve content, but also include Read More...
How to Convert Web Site Visitors into Leads for Efficient, Successful Prospecting
The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail

site  to Convert Web Site Visitors into Leads for Efficient, Successful Prospecting The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail marketing solutions provide useful data, they do nothing to capture leads. If there was a service that could prospect all your web site visitors, would you use it? Find out how LEADSExplorer is helping businesses convert their web visitors into potential leads. Read More...
Affino
Affino is a web site system for initiating and building customer relationships on-line. It combines publishing, promotion, and fully interactive

site  Affino is a web site system for initiating and building customer relationships on-line. It combines publishing, promotion, and fully interactive communication in a single, integrated solution. It allows users to rapidly deploy empowering and productive web site environments that add value to their business or organization.     Read More...
10 Ways in Which Knowing Your Clients Will Increase Your Sales
What are the common reasons for the failure of the majority of Web sites? Web development companies should focus more on the strategy behind the Web site, and

site  the majority of Web sites? Web development companies should focus more on the strategy behind the Web site, and on how to attract more clients and improve internal operational efficiencies through the Web. Find out tips on how you can change your Web marketing strategy to achieve high return on investment (ROI) from your Web site, with minimal effort. Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

site   plant them throughout your site and pay a nominal price for your sponsored listings. Small business owners had a chance of appearing in search results with industry giants. Now, even for search experts, the magnitude of strategies and opportunities is overwhelming. Direct marketers are pretty familiar with the essential search process. Knowing your customer, modelling and testing before execution - it’s what direct marketers do best. Add three further conditions (trial, technology and a relevance Read More...

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