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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 social marketing research


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

social marketing research  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Harnessing The Social Web To Deepen Customer Intimacy: Selecting A Social Enterprise Strategy That’s Right For You


The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions; crowd intelligence is increasingly driving customer opinion. Discover a social enterprise strategy that can help your company achieve a favorable business outcome.

social marketing research  Right For You The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions; crowd intelligence is increasingly driving customer opinion. Discover a social enterprise strategy that can help your company achieve a favorable business outcome. Read More

Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

social marketing research  is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More

Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

social marketing research  Media Today LLC Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members. Read More

Online Marketing: Choosing an Online Marketing Company


In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an interactive marketing firm to help you promote, optimize, and advertise your Web site.

social marketing research  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an Read More

Community, Connection, Conversation or Channel


Social networks offer many opportunities for businesses to gain a closer engagement with their customers. This appears to be an unstoppable bandwagon that all organizations must leap on before they are left behind, but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful and appropriately nuanced response is required. Read more on how to best use social media.

social marketing research  Connection, Conversation or Channel Social networks offer many opportunities for businesses to gain a closer engagement with their customers. This appears to be an unstoppable bandwagon that all organizations must leap on before they are left behind, but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful and appropriately nuanced response is required. Read more on how to best use social media. Read More

Business Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable


When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this report from Nucleus Research.

social marketing research  analytics tools,analytics technologies,analytics for smbs,twitter analytics tools,web analytics tools,free analytics tools,website analytics tools,social media analytics tools,free website analytics tools,google analytics tools,google analytics webmaster tools,data analytics tools,predictive analytics tools,top web analytics tools,marketing analytics tools Read More

Social Analytics and Intelligence: Converting Contextual to Actionable Insights


Hypatia Research interviewed executives and employees from more than 500 global companies that utilize social analytics and intelligence platforms, tools, and services across numerous industries. This comprehensive report provides survey results and interpretation related to market realities, current vendor landscape, and benchmarks, metrics, and ROI.

social marketing research  global companies that utilize social analytics and intelligence platforms, tools, and services across numerous industries. This comprehensive report provides survey results and interpretation related to market realities, current vendor landscape, and benchmarks, metrics, and ROI. Read More

TEC Research Shows Manufacturers Still Biggest ERP Shoppers


Since the 2008 economic crisis hit, many firms have been forced to cut back in order to keep their businesses afloat. Enterprise software spending is one area where cutbacks have been most noticeable. But now that the global economy is starting to rebound and information technology (IT) budgets are unfreezing, companies are evaluating upgrade or replacement enterprise resource planning (ERP

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ChainLink Research Releases New Demand Management Report


Have you thought about the fact that the math you are using for your forecasting process was developed in the 19th century? ChainLink did.

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Social ERP Emerges—A Deep Dive into Oracle Social Network


In this report, TEC Senior ERP Analyst Ted Rohm continues his in-depth look at social enterprise resource planning (ERP) solutions. Download the report and get the details on the Oracle Social Network, Oracle’s enterprise social collaboration tool, and how it fits within the Oracle Social Cloud suite of products.

social marketing research  Deep Dive into Oracle Social Network In this report, TEC Senior ERP Analyst Ted Rohm continues his in-depth look at social enterprise resource planning (ERP) solutions. Download the report and get the details on the Oracle Social Network, Oracle’s enterprise social collaboration tool, and how it fits within the Oracle Social Cloud suite of products. Read More

Montgomery Research


Montgomery Research publishes books, magazines, and websites, focusing on business and technology. The company’s topics include financial performance, supply chains, and mobile commerce.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

social marketing research  Marketing--What Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Read More

Bloor Research


Established in 1989, Bloor Research conducts analysis, information technology research, and consultancy. The company publishes white papers, reports, and product evaluations.

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