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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 social media


Improving Revenue and Customer Engagement with Social Media Analytics
Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be

social media  and Customer Engagement with Social Media Analytics Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » social media

Social Media Kit


From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions.

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IBM Social Analytics: The Science behind Social Media Marketing


Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

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Turn Content Into Sales with Social Media


In the white paper CRM and the socially-empowered customer, you can find out how to use social media like twitter, facebook, linkedin, youtube, web...

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Social CRM is Dead, Long Live Social Media Flavored CRM


Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why

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Make Better Decisions with Social Media Analytics


Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience.

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Trending Now: Social Learning


Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow.

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United Business Media


United Business Media (UBM) provides marketing and communications services. UBM’s focuses include event organization, news distribution, advertising, and market research.

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New Version of TIBCO's Enterprise Social Platform: tibbr 4


tibbr 4 is the new version of what TIBCO calls its enterprise social platform. Beyond issuing a press release, TIBCO demoed the latest version of tibbr at the TUCON 2012 conference to showcase some of tibbr's new features—like the tibbr Enterprise Social Graph application programming interface (API) to allow partners and developers to build their own social applications, and tibbr

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Real Media Goes To Market


Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

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IFS Joins the Corporate Social Responsibility Fray


While day 1 of the IFS World Conference 2012 in Gothenburg, Sweden was mostly about mobility, day 2 expanded into some other interesting themes and topics. IFS has long positioned itself as a single-instance global enterprise resource planning (ERP) solution alternative to SAP and Oracle. The realm of corporate social responsibility (CSR) presents notable challenges for organizations due to the

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