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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 software for mrm


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software for mrm  CMO to spend on software as a service (SaaS) for leads creation and nurturing. As most of the chief information officer’s (CIO’s) systems are in maintenance mode or will be moving to SaaS/lowering license budget (really a shell game that moves money into operational business budgets), I think that CIO budgets will not continue to grow much. CMOs and plants operations are often not under the CIO and will start to erode the CIO’s budget. For a consumer product goods (CPG) or media company, the CMO

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » software for mrm

Customer Data Integration: A Primer


Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

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Advancing the Art of Pricing with Science


Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

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Marquee Vendors Partner for Deepening Inherent CRM and BI Links


Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.

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The Service Equation: 4 Keys for IT to Create Value for the Business


IT organizations struggle with the challenges of shrinking budgets, ever-changing technology, compliance pressures, and more. For greater efficiency, many IT organizations are turning to information technology service management (ITSM) to help improve processes. But there’s still too much focus on technology and not enough on business outcomes. Learn key strategies for changing your approach to delivering IT services.

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CARL Software


Founded in 1985, CARL Software specializes in computerized maintenance management systems (CMMSs) and enterprise asset management (EAM) software. The company is headquartered in Limonest (France), with offices in Paris (France), and international offices in Canada, Germany, Italy, Spain, and the United States (US).

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American Software, Inc


Founded in 1970 and headquartered in Atlanta, Georgia (US), American Software develops, markets, and supports an offering of integrated business applications, including enterprise-wide supply chain management (SCM), Internet commerce, financial, and manufacturing packages. e-Intelliprise is a total enterprise resource planning (ERP)/SCM suite, which leverages Internet connectivity and includes multiple manufacturing methodologies. American Software owns 88 percent of Logility, Inc. (NASDAQ: LGTY), a leading supplier of collaborative supply chain solutions. Other wholly-owned subsidiaries include New Generation Computing, a supplier of ERP systems to the textile and apparel industry, Demand Management, Inc., and The Proven Method.

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K8 for ERP for Distribution Product Certification Report


K8 is TEC Certified for online evaluation of enterprise resource planning (ERP) for distribution solutions in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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GLOVIA G2 for ERP for Discrete Manufacturing Certification Report (2014)


GLOVIA G2 by Glovia International is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for discrete manufacturing in the Enterprise Resource Planning Evaluation Center. Built on a lean philosophy of business, it's a convincingly strong and viable ERP solution that provides significant value to its customers. Download the report for product analysis and in-depth analyst commentary.

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IntegrateIT ERP 123 V7.2.561 for ERP for Distribution Product Certification Report


Technology Evaluation Centers (TEC) is pleased to announce that IntegrateIT product ERP 123 is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for distribution in TEC’s ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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