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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software for mrm  CMO to spend on software as a service (SaaS) for leads creation and nurturing. As most of the chief information officer’s (CIO’s) systems are in maintenance mode or will be moving to SaaS/lowering license budget (really a shell game that moves money into operational business budgets), I think that CIO budgets will not continue to grow much. CMOs and plants operations are often not under the CIO and will start to erode the CIO’s budget. For a consumer product goods (CPG) or media company, the CMO Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » software for mrm


Customer Data Integration: A Primer
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a

software for mrm  is a complete, integrated software platform for customer-centric master data management that creates real-time unified views of customers, organizations, and products, from disparate data silos. This allows organizations to create a unified customer view and framework. Siperian's solution is broken down into three separate modules. Siperian Master Reference Manager (MRM) is used to consolidate multiple customer profiles in order to identify customers uniquely across all channels of the organization. Some Read More
Advancing the Art of Pricing with Science
Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical

software for mrm  Retail Market Dynamics for Software Vendors . As detailed in The Case for Pricing Management , pricing is a complex process in general. This is particularly true in retail, where a thorough understanding of the numerous interdependent variables that drive demand, such as seasonality, price elasticity, cross-elasticity between items, and inventory presentation, are critical to making profitable pricing decisions. The Pricing State of Affairs of B2B Manufacturers and Distributors The focus here is to Read More
Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

software for mrm  has created a Web-based software product that is designed to interface with and enhance ERP and CRM systems. To date, the company seems to be successful, as it boasts the Bank of America , Alticor , and Ernst & Young as among its clients. Unica also claims an impressive list. Its clients include AmBank , Halifax Bank of Scotland , and Best Buy . For more information on Aprimo and Unica, see Can the Market Sustain a Stand-Alone EMM? and Should Uniqueness Vouch for Marketing Automation Niche Players? Read More
Microsoft Analyst Event Part Two: Dynamics Offerings for ERP and CRM


software for mrm  InQuira ), and Kana Software . The Microsoft Dynamics CRM team recently announced Spaces by Moxie for Microsoft Dynamics CRM , which enables organizations to provide differentiated and personalized customer experiences at scale. The suite improves the way businesses interact, understand, and deliver superior customer service. Right now, Spaces by Moxie is one of the many partner solutions available to customers, and it can be found in the Dynamics Marketplace. Craig Dewar, director of Product Management Read More
The Service Equation: 4 Keys for IT to Create Value for the Business
IT organizations struggle with the challenges of shrinking budgets, ever-changing technology, compliance pressures, and more. For greater efficiency, many IT

software for mrm  Service Equation: 4 Keys for IT to Create Value for the Business IT organizations struggle with the challenges of shrinking budgets, ever-changing technology, compliance pressures, and more. For greater efficiency, many IT organizations are turning to information technology service management (ITSM) to help improve processes. But there’s still too much focus on technology and not enough on business outcomes. Learn key strategies for changing your approach to delivering IT services. Read More
CARL Software
Founded in 1985, CARL Software specializes in computerized maintenance management systems (CMMSs) and enterprise asset management (EAM) software. The company is

software for mrm  Software Founded in 1985, CARL Software specializes in computerized maintenance management systems (CMMSs) and enterprise asset management (EAM) software. The company is headquartered in Limonest (France), with offices in Paris (France), and international offices in Canada, Germany, Italy, Spain, and the United States (US). BEGINLYX Read More
American Software, Inc
Founded in 1970 and headquartered in Atlanta, Georgia (US), American Software develops, markets, and supports an offering of integrated business applications

software for mrm  Atlanta, Georgia (US), American Software develops, markets, and supports an offering of integrated business applications, including enterprise-wide supply chain management (SCM), Internet commerce, financial, and manufacturing packages. e-Intelliprise is a total enterprise resource planning (ERP)/SCM suite, which leverages Internet connectivity and includes multiple manufacturing methodologies. American Software owns 88 percent of Logility, Inc. (NASDAQ: LGTY), a leading supplier of collaborative supply Read More
K8 for ERP for Distribution Product Certification Report
K8 is TEC Certified for online evaluation of enterprise resource planning (ERP) for distribution solutions in the ERP Evaluation Center. The certification seal

software for mrm  for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More
GLOVIA G2 for ERP for Discrete Manufacturing Certification Report (2014)
GLOVIA G2 by Glovia International is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for discrete manufacturing in the

software for mrm  G2 for ERP for Discrete Manufacturing Certification Report (2014) GLOVIA G2 by Glovia International is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for discrete manufacturing in the Enterprise Resource Planning Evaluation Center. Built on a lean philosophy of business, it's a convincingly strong and viable ERP solution that provides significant value to its customers. Download the report for product analysis and in-depth analyst commentary. Read More
IntegrateIT ERP 123 V7.2.561 for ERP for Distribution Product Certification Report
Technology Evaluation Centers (TEC) is pleased to announce that IntegrateIT product ERP 123 is now TEC Certified for online evaluation of enterprise resource

software for mrm  for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More
Tenrox Project Workforce Management for PPM for PSA Certification Report
Tenrox Project Workforce Management is TEC Certified for online evaluation of project portfolio management for professional services automation (PPM for PSA

software for mrm  for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More
Ramco Enterprise Process Manufacturing for ERP for Process Manufacturing Certification Report
Ramco Enterprise Process Manufacturing is TEC Certified for online evaluation enterprise resource planning (ERP) for process manufacturing solutions in the ERP

software for mrm  for assistance with their software selection projects. Download this report for product highlights, competitive analysis, and in-depth analyst commentary. Read More
Advanced project for Microsoft Dynamics AX: ERP for Services (Non-manufacturing) Competitor Analysis Report
The enterprise resource planning (ERP) for services knowledge base is appropriate for organizations in service-oriented industries. It consists of enterprise

software for mrm  project for Microsoft Dynamics AX: ERP for Services (Non-manufacturing) Competitor Analysis Report The enterprise resource planning (ERP) for services knowledge base is appropriate for organizations in service-oriented industries. It consists of enterprise-wide integrated information systems that manage the operations, services, and resources of non-manufacturing organizations. Read More
Ultimate Software: Delivering Breakthrough Products
Ultimate Software is in a very competitive market. Its continued success is fueled by relentlessly delivering new products and incremental innovation. A few

software for mrm  Delivering Breakthrough Products Ultimate Software is in a very competitive market. Its continued success is fueled by relentlessly delivering new products and incremental innovation. A few years ago, the company’s strategic initiatives were to evolve of their software-as-a-service (SaaS) delivery model and launch new features targeted to medium sized enterprises. Learn how a new product portfolio management (PPM) solution helped Ultimate Software reach its goals. Read More

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