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 software marketing plan


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

software marketing plan  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your

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Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

Browse Now
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

software marketing plan  functionality-matrix breaks the CRM software solution into its core modules: Sales Force Automation (SFA) , Marketing Management and Customer Support. Each core module is then broken down into the major sub-processes. For example, SFA breaks down into Account Management, Contact Management, Activity Management, Opportunity Management and Sales Forecasting. CALL SCRIPTS Customizable call scripts permit user-defined questions, permissible answers and scoring Ability to categorize call scripts by script Read More

Niche Software at Its Best


Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations for the past twenty years. Vision a leading product in the professional services automation market and has taken significant strides to maintain this market leading position.

software marketing plan  Software at Its Best Introduction Deltek has dedicated itself to one primary industry with many sub-groups: project-oriented business solutions for contractors and consultants. Originally known for its government contracting expertise, Deltek has expanded its product line to include several different enterprise resource planning (ERP) solutions to serve project-based businesses in different niches, and has created a leading position in additional sub-markets. Deltek Vision , released in 2002 as a Read More

Global Software Aspirations


Exact has established a global infrastructure and network of offices offering direct support, sales and services, with the aim of providing customers a consistent level of service.

software marketing plan  Software Aspirations Exact Globe for Global Aspirations To address the multinational needs of enterprises and to create one face for each customer , Exact Software, a division of Delft , the Netherlands-based Exact Holding N.V . (Amsterdam: EXACT.AS, http://www.exactsoftware.com ), has taken steps to offer Exact Globe , the latest generation of back-office enterprise resource planning (ERP) software to North American customers. This effort, which began in 2005, should enable customers to benefit Read More

The No-drama Software Upgrade


When you upgrade enterprise application software, you want to realize expected benefits as quickly as possible and minimize costs, disruption, and risk. In tough economic times, there is absolutely no room for budget overruns and the potential disruption to business operations—which are always risks of an application upgrade. An end-user management solution can help you realize return on investment (ROI). Find out how.

software marketing plan  | Training Management | Software Management | Management Quality | Business Management | Management Development | Marketing Management | CRM Management | Provisioning End User Management | Systems End User Management | End User Management Framework | End User Management Process | System End User Management | Strategy End User Management | Performance End User Management | Project End User Management | End User Management Report | Training End User Management | Software End User Management | End User Read More

HR Software


PDG Group Model 839

software marketing plan  Software PDG Group Model 839 Read More

Software AG


Software AG helps organizations achieve their business objectives faster. The company’s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service.

software marketing plan  AG Software AG helps organizations achieve their business objectives faster. The company’s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Read More

Outsourcing, Applications Software Software Evaluation Report


The outsourcing application software Software Evaluation Report criteria are appropriate for selecting outsource providers in the area of business software development. It includes all activities performed by outsource providers including software development; software maintenance; software reengineering or rearchitecting; porting software to a new platform; and more.

software marketing plan  Applications Software Software Evaluation Report TEC's Outsourcing, Applications Software Software Evaluation Report allows you to compare and analyze the features, functions, and services of multiple enterprise software solutions. Vendor responses are comprehensively rated on their level of support of for each criterion (supported, not supported, customization, future releases, etc.) to ensure you make and accurate and informed decision. This Software Evaluation Report provides extensive Read More

Flexi Software


FlexiInternational Software, Inc. ("Flexi") provides business accounting solutions. The FlexiFinancials Enterprise Suite consists of accounting applications and components that are sold directly and through partnership programs, including private label partnerships (FIP). Flexi has been providing scalable, high volume processing, international solutions to financial services, banking, insurance, and other service organizations across the globe for over a decade.

software marketing plan  Software FlexiInternational Software, Inc. ( Flexi ) provides business accounting solutions. The FlexiFinancials Enterprise Suite consists of accounting applications and components that are sold directly and through partnership programs, including private label partnerships (FIP). Flexi has been providing scalable, high volume processing, international solutions to financial services, banking, insurance, and other service organizations across the globe for over a decade. Read More

Scribe Software


Scribe Software Corporation provides CRM data migration and integration software solutions that put CRM to work for its customers. Scribe's products make it possible for companies to sell more and provide better customer service by creating one complete view of the customer in CRM.  Scribe Software is a privately held corporation headquartered in Bedford, New Hampshire and was founded in 1996.

software marketing plan  Software Scribe Software Corporation provides CRM data migration and integration software solutions that put CRM to work for its customers. Scribe's products make it possible for companies to sell more and provide better customer service by creating one complete view of the customer in CRM.  Scribe Software is a privately held corporation headquartered in Bedford, New Hampshire and was founded in 1996. Read More

T-Plan


Since 1990, T-Plan, has supplied best-of-breed solutions for testing needs—from its Test Process Management tool to its functional and load testing products. The T-Plan method and tools enable management when implementing projects in almost any industry to manage costs and business risks, and to regulate the process. The T-Plan product suite is currently installed in one hundred blue chip sites predominantly in banking and finance, insurance, utilities, and telecommunications. T-Plan is based in Cornwall, the UK.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

software marketing plan  executive in the application software industry. As a consultant, he provides business strategy, sales, and marketing guidance to application software providers. For more details, see http://www.olinthompson.com . He can be reached at OT@olinthompson.com . Read More

Custom Software Development


CTGroup Software provides software development outsourcing services in mobile and wireless application development, system programming, and web development. The company also provides a full range of quality assurance services, including testing, implementation, prototyping, architecture design, technology selection, feasibility study, and requirements analysis. It uses technologies including JAVA, J2EE, Microsoft .Net, and C++.    

software marketing plan  Software Development CTGroup Software provides software development outsourcing services in mobile and wireless application development, system programming, and web development. The company also provides a full range of quality assurance services, including testing, implementation, prototyping, architecture design, technology selection, feasibility study, and requirements analysis. It uses technologies including JAVA, J2EE, Microsoft .Net, and C++. Read More

Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

software marketing plan  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More

Application Software Services: Outsourcing, Applications Software Competitor Analysis Report


The outsourcing application software knowledge base criteria are appropriate for selecting outsource providers in the area of business software development. It includes all activities performed by outsource providers including software development; software maintenance; software reengineering or rearchitecting; porting software to a new platform; and more.

software marketing plan  Software Services: Outsourcing, Applications Software Competitor Analysis Report The outsourcing application software knowledge base criteria are appropriate for selecting outsource providers in the area of business software development. It includes all activities performed by outsource providers including software development; software maintenance; software reengineering or rearchitecting; porting software to a new platform; and more. Read More