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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software marketing resource  verticals. Navigating the Marketing Software Labyrinth   EMM consists of a raft of marketing software subcategories such as Web analytics, campaign management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » software marketing resource


Market Landscape Report: Enterprise Software for Advertising and Marketing Services
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there

software marketing resource  Landscape Report: Enterprise Software for Advertising and Marketing Services Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit Read More
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

software marketing resource  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More
Global Software Aspirations
Exact has established a global infrastructure and network of offices offering direct support, sales and services, with the aim of providing customers a

software marketing resource  Software Aspirations Exact Globe for Global Aspirations To address the multinational needs of enterprises and to create one face for each customer , Exact Software, a division of Delft , the Netherlands-based Exact Holding N.V . (Amsterdam: EXACT.AS, http://www.exactsoftware.com ), has taken steps to offer Exact Globe , the latest generation of back-office enterprise resource planning (ERP) software to North American customers. This effort, which began in 2005, should enable customers to benefit Read More
Niche Software at Its Best
Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations for the past twenty years. Vision a

software marketing resource  Software at Its Best Introduction Deltek has dedicated itself to one primary industry with many sub-groups: project-oriented business solutions for contractors and consultants. Originally known for its government contracting expertise, Deltek has expanded its product line to include several different enterprise resource planning (ERP) solutions to serve project-based businesses in different niches, and has created a leading position in additional sub-markets. Deltek Vision , released in 2002 as a Read More
Software Technologies Corporation (STC) Prepares to go Public
Enterprise Application Integration vendor Software Technologies Corp. (STC) announced the filing by the company of a Registration Statement with the Securities

software marketing resource  provider of e-Business integration software that enables the seamless flow of information within and among enterprises on a global basis. STC's comprehensive e*Gate software suite provides companies with a flexible and easily configurable platform to connect applications and systems within and among enterprises. The STC solution provides customers with the flexibility to implement and adapt their business strategies in response to market dynamics and pursue new business initiatives to enhance revenue, Read More
Software AG
Software AG helps organizations achieve their business objectives faster. The company@s big data, integration and business process technologies enable customers

software marketing resource  AG Software AG helps organizations achieve their business objectives faster. The company’s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Read More
Flexi Software
FlexiInternational Software, Inc. (@Flexi@) provides business accounting solutions. The FlexiFinancials Enterprise Suite consists of accounting applications and

software marketing resource  Software FlexiInternational Software, Inc. ( Flexi ) provides business accounting solutions. The FlexiFinancials Enterprise Suite consists of accounting applications and components that are sold directly and through partnership programs, including private label partnerships (FIP). Flexi has been providing scalable, high volume processing, international solutions to financial services, banking, insurance, and other service organizations across the globe for over a decade. Read More
Perfect Software
Located in Arcadia, California (US), Perfect Software has been supplying personal computer (PC) and Application System 400 (AS/400) custom accounting

software marketing resource  Software Located in Arcadia, California (US), Perfect Software has been supplying personal computer (PC) and Application System 400 (AS/400) custom accounting software to small to medium size businesses for over 20 years. Perfect Software is an IBM Partner in Development. Read More
TIBCO Software
TIBCO Software Inc. (NASDAQ: TIBX) is a business integration and process management software company. In January 1997, TIBCO Software Inc. was established as a

software marketing resource  Software TIBCO Software Inc. (NASDAQ: TIBX) is a business integration and process management software company. In January 1997, TIBCO Software Inc. was established as a separate entity (from former Teknekron) to create and market software solutions for use in the integration of business information, processes, and applications. Now TIBCO focuses on leveraging and extending the capabilities of its software to help companies move toward predictive business. TIBCO has delivered its real-time Read More
Cameleon Software
Cameleon Software (formerly Access Commerce) provides multichannel commerce and configurator software to companies that sell customizable products and services

software marketing resource  Software Cameleon Software (formerly Access Commerce) provides multichannel commerce and configurator software to companies that sell customizable products and services across multiple sales channels. Cameleon Software provides support for such processes as guided selling, product configuration, pricing, and quote generation. Cameleon Software clients include Air Liquide, Eaton Corporation, Invacare, Legrand, Leroy Merlin, Pages Jaunes (Yellow Pages), Philips Electronics, Saint-Gobain, APC by Read More
Excel Software
Excel Software delivers professional software tools to thousands of users worldwide. Learn about system modeling, requirements management, software design

software marketing resource  Software Excel Software delivers professional software tools to thousands of users worldwide. Learn about system modeling, requirements management, software design, programming, protection & licensing, online activation, order processing and shopping carts. Read More
Down To Earth Business Software
Down To Earth Business Software is a comprehensive suite of integrated business applications designed to address the requirements of the general accounting

software marketing resource  To Earth Business Software Down To Earth Business Software is a comprehensive suite of integrated business applications designed to address the requirements of the general accounting, wholesale distribution, and light manufacturing industries for small and mid-sized companies. The company's products automate financial and operational processes. Read More
Outsourcing, Applications Software Software Evaluation Report
The outsourcing application software Software Evaluation Report criteria are appropriate for selecting outsource providers in the area of business software

software marketing resource  Applications Software Software Evaluation Report TEC's Outsourcing, Applications Software Software Evaluation Report allows you to compare and analyze the features, functions, and services of multiple enterprise software solutions. Vendor responses are comprehensively rated on their level of support of for each criterion (supported, not supported, customization, future releases, etc.) to ensure you make and accurate and informed decision. This Software Evaluation Report provides extensive Read More
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