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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 software marketing resource


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software marketing resource  verticals. Navigating the Marketing Software Labyrinth   EMM consists of a raft of marketing software subcategories such as Web analytics, campaign management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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Niche Software at Its Best


Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations for the past twenty years. Vision a leading product in the professional services automation market and has taken significant strides to maintain this market leading position.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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NetSuite Buys Bronto, Provides Retailers with CRM Software with Marketing Automation


NetSuite acquired Bronto Software and will now be able to complement its cloud-based customer relationship management (CRM) offering with marketing automation capabilities. In his article, TEC's P.J. Jakovljevic looks at how merchants can use the software to provide their customers with a unified buying experience across all digital channels.

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The TEC Software Evaluation Campus Program was designed to teach the software evaluation and selection techniques used by IT and business professionals. The TEC Software Evaluation Campus Program is based on TEC’s proven approach to software evaluation and selection and uses TEC’s powerful decision support system.

Discover the benefits that go along with of the TEC Software Evaluation Campus Program, including access to sophisticated resources and experience with real-life scenarios.

Download this brochure to get the details about the TEC Software Evaluation Campus Program, and find out how to get started with your own software evaluation learning project.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

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Small Business Software (SBS) Software Evaluation Report


The Small Business Software (SBS) evaluation model targets the functional requirements necessary to support a typical small business. If your organization doesn't have many sites to operate, seeks a solid base of ERP functionality, but doesn't need the biggest systems on the market, this model is a good starting place. Extending beyond accounting functions, it includes general ledger, accounts payable (A/P) and accounts receivable (A/R), payroll, job and project costing, multinational accounting, light manufacturing, inventory, technology, and more.

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Learn what s required for a successful migration to SaaS in SaaS Primer for Independent Software Vendors.

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American Software - A Tacit Avant-Garde?


Throughout June, American Software, Inc. continued to announce additional functions that broaden the scope of its e-intelliprise application suite. It also announced financial results for fiscal 2000.

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