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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software marketing resource  verticals. Navigating the Marketing Software Labyrinth   EMM consists of a raft of marketing software subcategories such as Web analytics, campaign management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » software marketing resource


Niche Software at Its Best
Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations for the past twenty years. Vision a

software marketing resource  Software at Its Best Introduction Deltek has dedicated itself to one primary industry with many sub-groups: project-oriented business solutions for contractors and consultants. Originally known for its government contracting expertise, Deltek has expanded its product line to include several different enterprise resource planning (ERP) solutions to serve project-based businesses in different niches, and has created a leading position in additional sub-markets. Deltek Vision , released in 2002 as a Read More
Market Landscape Report: Enterprise Software for Advertising and Marketing Services
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there

software marketing resource  Landscape Report: Enterprise Software for Advertising and Marketing Services Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit Read More
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

software marketing resource  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

software marketing resource  offers sales and publishing software for developing print and on-line directories. It is a technology company that engages in the provision of product-driven information system solutions to major telecommunications companies. The company's product offerings now include a library of OSS, whose core elements include customer resource management (CRM), order management, call rating, invoice calculation, bill formatting, collections, fraud management and directory publishing services, while its managed Read More
Addsum Business Software
Addsum Business Software was founded in 1992, as a spin-off of a prior business, Inkit Productions (founded in 1986). The company provides database-driven

software marketing resource  Business Software Addsum Business Software was founded in 1992, as a spin-off of a prior business, Inkit Productions (founded in 1986). The company provides database-driven custom programming and commercial software development services. Addsum’s applications run almost exclusively on Microsoft network operating system platforms. The company is located in Salt Lake City, Utah (US). Read More
Saba Software
Founded in 1997, Saba (NASDAQ: SABA) is a global provider of strategic human capital management (HCM) software and services. Saba@s people management

software marketing resource  Software Founded in 1997, Saba (NASDAQ: SABA) is a global provider of strategic human capital management (HCM) software and services. Saba’s people management solutions are used by more than 1,300 organizations and over 17 million end users worldwide. Its customers include ABN AMRO, Bank of Tokyo-Mitsubishi UFJ, BMW, Dell, Lockheed Martin, Tata Consultancy Services, and the U.S. Army and U.S. Navy. It is headquartered in Redwood Shores, California, Saba has offices on five continents. Saba provides Read More
Down To Earth Business Software
Down To Earth Business Software is a comprehensive suite of integrated business applications designed to address the requirements of the general accounting

software marketing resource  To Earth Business Software Down To Earth Business Software is a comprehensive suite of integrated business applications designed to address the requirements of the general accounting, wholesale distribution, and light manufacturing industries for small and mid-sized companies. The company's products automate financial and operational processes. Read More
WorkForce Software, Inc.
Located in Livonia, Michigan (US), WorkForce provides enterprise class, web-based time and attendance, and labor management software for large employers. It is

software marketing resource  attendance, and labor management software for large employers. It is a privately-held company. Read More
Selecting Software: A Systematic Approach to Buying Software
In our new “wired” world, software is no less important than other products and services in our everyday lives. But people are generally more used to buying

software marketing resource  Systematic Approach to Buying Software In our new “wired” world, software is no less important than other products and services in our everyday lives. But people are generally more used to buying other products and services than software. In many ways, however, selecting software is similar to selecting other products and services. Find out the key factors and criteria you should include—and what you should leave out—when you’re in the market for a new software solution. Read More
STR Software


software marketing resource  Software Read More
Epicor Financial Management Software (v. 9.05) for Financial Packages Certification Report
Epicor Financial Management Software (v. 9.05) is now TEC Certified for online evaluation of financial packages in TEC’s Accounting Evaluation Center. The

software marketing resource  Financial Management Software (v. 9.05) for Financial Packages Certification Report Epicor Financial Management Software (v. 9.05) is now TEC Certified for online evaluation of financial packages in TEC’s Accounting Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst Read More
Software Evaluation, Selection, and Contract Negotiation
Most articles about the pitfalls of software implementation projects highlight the mistakes made during implementation. Examples include poor project management

software marketing resource  SCM, PLM and other software packages that are the best fit for current and future needs. Due to the complexities of these projects and the risks of selecting the wrong package, clients look to us to provide expertise in this critical evaluation . TSI is unique among consulting firms in that we are completely objective with the evaluation. Source : TSI - Transforming Solutions Inc. Resources Related to Software Evaluation, Selection, and Contract Negotiation : Evaluation (Wikipedia) Software Evaluation, Read More
Quadrant Software
Quadrant Software@ develops, implements and supports Quadrant HR™. Quadrant HR™ is a user-defined, configurable software and services solution

software marketing resource  Software Quadrant Software  develops, implements and supports Quadrant HR™. Quadrant HR™ is a user-defined, configurable software and services solution integrating best practices for Human Resources, Staff Scheduling and Payroll into a single system. Fully configurable, Quadrant HR™ conforms to the way you work without costly programming customizations. You can create and automate workflows across the organization. Quadrant HR™ is designed to improve employee processes from ‘hire to Read More

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