Home
 > search for

Featured Documents related to »  software marketing strategy


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

software marketing strategy  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
Start evaluating software now
Country:
 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » software marketing strategy


Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus

software marketing strategy  firm that helps B2B software companies create compelling message strategies that build awareness and demand. Messages that Matter gives clients the knowledge and tools to develop powerful message strategies that differentiate products and services from those of the competition. Lawson has held strategic marketing positions with several B2B software companies including Navision, Applix, TM1 Software, and Timeline. He can be reached at labinan@attglobal.net . Read More
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

software marketing strategy  Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set yourself apart from the competition, creating more awareness and demand for your Read More
Audit Your Message Strategy by Answering Three Questions
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing

software marketing strategy  positioning landscape for the software companies listed in Figure 1. By creating a perceptual map, you can easily determine whether your proposed product positioning is unique, and avoid creating me-too marketing materials that copy your competitors' and fail to set you apart from the competition. Testing your positioning statement for uniqueness is a critical step in the positioning process, but one that many business-to-business (B2B) software marketers overlook. Don't let this happen to you. Read More
Market Landscape Report: Enterprise Software for Advertising and Marketing Services
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there

software marketing strategy  Landscape Report: Enterprise Software for Advertising and Marketing Services Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit Read More
On-premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors
Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the

software marketing strategy  premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the number of options available for managing, delivering, and paying for software applications. Many independent software vendors recognize the benefits of offering software as a service--a delivery alternative that can present long-term benefits for all Read More
Entry Software Corporation
Since it was founded in 1998 in London, Ontario (Canada), Entry Software Corporation has provided work management solutions for information technology (IT

software marketing strategy  Software Corporation Since it was founded in 1998 in London, Ontario (Canada), Entry Software Corporation has provided work management solutions for information technology (IT) departments. TeamHeadquarters, Entry's flagship product, is a suite combining project management, portfolio management, help desk, and document management. Read More
Flexi Software
FlexiInternational Software, Inc. (@Flexi@) provides business accounting solutions. The FlexiFinancials Enterprise Suite consists of accounting applications and

software marketing strategy  Software FlexiInternational Software, Inc. ( Flexi ) provides business accounting solutions. The FlexiFinancials Enterprise Suite consists of accounting applications and components that are sold directly and through partnership programs, including private label partnerships (FIP). Flexi has been providing scalable, high volume processing, international solutions to financial services, banking, insurance, and other service organizations across the globe for over a decade. Read More
What's Wrong With Application Software? Business Changes, Software Must Change with the Business.
Business changes constantly in small ways and large. It is rare to find an application product that can change once it is implemented. This gap is a reality

software marketing strategy  Application Software? Business Changes, Software Must Change with the Business. Premise Business changes constantly in small ways and large. It is rare to find an application product that can change once it is implemented. This gap is a reality leading to dissatisfaction and the application being a drag on the business. This gap, the lack of the ability to change, costs the business dearly. Software needs to be the agent of change, not the enemy of change. Change Happens Successful companies are Read More
Selecting Software: A Systematic Approach to Buying Software
In our new “wired” world, software is no less important than other products and services in our everyday lives. But people are generally more used to buying

software marketing strategy  Systematic Approach to Buying Software In our new “wired” world, software is no less important than other products and services in our everyday lives. But people are generally more used to buying other products and services than software. In many ways, however, selecting software is similar to selecting other products and services. Find out the key factors and criteria you should include—and what you should leave out—when you’re in the market for a new software solution. Read More
CheckMark Software
Founded in 1984, CheckMark Software is dedicated to providing accounting and payroll software for small to medium businesses. In 1985, CheckMark was one of the

software marketing strategy  Software Founded in 1984, CheckMark Software is dedicated to providing accounting and payroll software for small to medium businesses. In 1985, CheckMark was one of the first companies to create accounting software for Macintosh, and followed up with a Windows version in 1994. Read More
Moxie Software
Moxie Software is a customer-centric enterprise social software company that enables companies to connect employees, customers, and partners to engage in

software marketing strategy  Software Moxie Software is a customer-centric enterprise social software company that enables companies to connect employees, customers, and partners to engage in business, share knowledge, and collaborate. Moxie Insight, Moxie's thought leadership division, provides research in enterprise technology, talent development, and collaborative innovation. Read More
Global Software
Established in 1981, Global Software, Inc. is a privately owned company located in Raleigh, North Carolina (US). Their analytics suite, which includes

software marketing strategy  Software Established in 1981, Global Software, Inc. is a privately owned company located in Raleigh, North Carolina (US). Their analytics suite, which includes Spreadsheet Server, Executive DASH, Cost Analyzer, and Budget Manager, is compatible with enterprise resource planning packages such as BPCS, Infinium, MOVEX, Oracle®, SAP®, Jack Henry, and J.D. Edwards, and runs on iSeries/AS/400, Oracle®, SQL Server, and Microsoft Access DB. With over over 1,000 customers and 3,500 installations Read More
Quest Software
Quest Software, the leader in application management, gives you confidence in your critical application infrastructures. This confidence is delivered in the

software marketing strategy  Software Quest Software, the leader in application management, gives you confidence in your critical application infrastructures. This confidence is delivered in the form of reliable software products that help you develop, deploy, manage and maintain enterprise applications without expensive downtime or business interruption.We equip IT professionals with software tools that are easy to use and embedded with the knowledge of our world-renowned technical experts to automate daily tasks and simplify Read More
Popular Searches

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others