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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 software marketing


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software marketing  verticals. Navigating the Marketing Software Labyrinth   EMM consists of a raft of marketing software subcategories such as Web analytics, campaign management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » software marketing

Market Landscape Report: Enterprise Software for Advertising and Marketing Services


Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

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Software Evaluation and Software Selection


Organizations are surrounded by ambiguity when making their implementation decisions. Accurate and relevant criteria that are properly weighed against an enterprise’s needs, what-if scenarios, and supporting graphics and reports are essential when making a software selection.

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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Fatal Flaws in ERP Software Create Opportunity for Niche Software in CPG Companies


ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their business requirements, they should investigate niche software vendors who are focused on fixing fatal flaws. This paper discusses one of the potential fatal flaw areas in the CPG industry.

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JDA Software Group


JDA® Software Group, Inc., The Supply Chain Company®, offers the broadest portfolio of supply chain, retail merchandising, store operations and all-channel commerce solutions to help companies manage the flow of goods from raw materials to finished products and into the hands of consumers. JDA’s deep industry expertise and innovative cloud platform help more than 6,000 companies optimize inventory, labor and customer service levels. As a result, JDA solutions have become the standard for the world’s leading retailers, manufacturers and distributors. JDA's planning, optimization and execution solutions span the entire supply chain from materials to the consumer, leveraging the powerful heritage and knowledge capital of integrated brands including RedPrairie®, i2 Technologies®, Manugistics®, E3®, Intactix® and Arthur®.

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American Software - A Tacit Avant-Garde?


Throughout June, American Software, Inc. continued to announce additional functions that broaden the scope of its e-intelliprise application suite. It also announced financial results for fiscal 2000.

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Frontier Software Ltd


Frontier Software is a human resource (HR) and payroll software vendor. It provides solutions to tier one, two, and three companies with a variation of active server pages (ASP), inhouse, and outsourced services. Frontier Software, founded in 1993, has offices on three continents and headquarters in Melbourne, Victoria (Australia). The company has installations in twelve countries and a licensed user base of over 1,300 clients.

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VDoc Software


A subsidiary of the Axemble Group, a holding company with extensive experience in the small to medium business (SMB) market, VDoc Software is an independent software vendor with 500 customers and more than 400,000 users. Since 1996, the vendor has provided software that focusses on processes, employee productivity, and organizational relationships with customers and partners. VDoc Software is headquartered in Charbonnières les Bains (France).

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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What's Wrong With Application Software? Business Changes, Software Must Change with the Business.


Business changes constantly in small ways and large. It is rare to find an application product that can change once it is implemented. This gap is a reality leading to dissatisfaction and the application being a drag on the business. This gap, the lack of the ability to change, costs the business dearly. Software needs to be the agent of change, not the enemy of change.

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