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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software marketing  verticals. Navigating the Marketing Software Labyrinth   EMM consists of a raft of marketing software subcategories such as Web analytics, campaign management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Read More...

Software Evaluation and Software Selection
Organizations are surrounded by ambiguity when making their implementation decisions. Accurate and relevant criteria that are properly weighed against an

software marketing  Evaluation and Software Selection It is daunting for corporate IT buyers to discern the true capabilities, strengths, and weaknesses of a given enterprise application suite. Buyers' project teams are inundated with marketing information from vendors struggling to differentiate themselves. Functional cross-over and software integration have caused product overlap and a lot of confusion in the market. Mergers and acquisitions are also creating problems, as companies cannibalize the competition to gai Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea...
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Documents related to » software marketing


5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections
Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact

software marketing  functionality-matrix breaks the CRM software solution into its core modules: Sales Force Automation (SFA) , Marketing Management and Customer Support. Each core module is then broken down into the major sub-processes. For example, SFA breaks down into Account Management, Contact Management, Activity Management, Opportunity Management and Sales Forecasting. CALL SCRIPTS Customizable call scripts permit user-defined questions, permissible answers and scoring Ability to categorize call scripts by script Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

software marketing  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your Read More...
Retail Market Dynamics for Software Vendors Part One: Software Requirements for Retail
Although the retail and wholesale customers have typically invested a low proportion of their total revenues in information technology, retail industry leaders

software marketing  Market Dynamics for Software Vendors Part One: Software Requirements for Retail Introduction There are some interesting dynamics within the retail market segment. On one hand, the market is has been penetrated less by enterprise applications than most other economic sectors, in part because retailers have largely been remiss in leaving mainframes and other legacy technologies behind. Also, the sector has shown some resilience even during the recent and potentially ongoing economic malaise, in part as Read More...
Application Software Services: Outsourcing, Applications Software Competitor Analysis Report
The outsourcing application software knowledge base criteria are appropriate for selecting outsource providers in the area of business software development. It

software marketing  Software Services: Outsourcing, Applications Software Competitor Analysis Report The outsourcing application software knowledge base criteria are appropriate for selecting outsource providers in the area of business software development. It includes all activities performed by outsource providers including software development; software maintenance; software reengineering or rearchitecting; porting software to a new platform; and more. Read More...
Computer, IT, and Software
The computer, IT, and software industry represents permanent innovation and change: new technologies, new business models, and the constant search for best

software marketing  IT, and Software The computer, IT, and software industry represents permanent innovation and change: new technologies, new business models, and the constant search for best business and technology practices. In a market that changes every day, high financial risks must be addressed accordingly. Computer, IT, and software companies must take action to maintain profitability and stay competitive. Leading companies in this industry that adopt technologies to help meet their business, operational, Read More...
Software Services
Espire provides software-consulting services to clients globally as a partner to conceptualize and realize technology-driven business transformation

software marketing  Services Espire provides software-consulting services to clients globally as a partner to conceptualize and realize technology-driven business transformation initiatives. The company leverages its global delivery model to accelerate schedules with a high degree of time and cost predictability. Espire's approach focuses primarily on new methods of conducting business, combining IT innovation and adoption while at the same time leveraging an organization's current IT assets. Read More...
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

software marketing  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More...
On-premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors
Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the

software marketing  premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the number of options available for managing, delivering, and paying for software applications. Many independent software vendors recognize the benefits of offering software as a service--a delivery alternative that can present long-term benefits for all Read More...
Software Development
DataArt's software expertise spans a range of programming languages, databases, and networking systems on Windows and Unix platforms. The company has

software marketing  Development DataArt's software expertise spans a range of programming languages, databases, and networking systems on Windows and Unix platforms. The company has experience with C, C++, ASP, .NET (C#, ASP.NET, VB.NET), DHTML, VB, Perl/PHP, MS SQL, MySQL, Oracle, COM+, XML/XSL, OC4J, Java, and J2EE. Its application expertise includes Internet/intranet data and knowledge management, e-business, content management, project management, and B2C portal technologies. Read More...
Scribe Software
Scribe Software Corporation provides CRM data migration and integration software solutions that put CRM to work for its customers. Scribe's products make it

software marketing  Software Scribe Software Corporation provides CRM data migration and integration software solutions that put CRM to work for its customers. Scribe's products make it possible for companies to sell more and provide better customer service by creating one complete view of the customer in CRM.  Scribe Software is a privately held corporation headquartered in Bedford, New Hampshire and was founded in 1996. Read More...
BNA Software
Established in 1983, BNA Software specializes in publishing tax software applications for professionals. Many of the company's programs are category standards

software marketing  Software Established in 1983, BNA Software specializes in publishing tax software applications for professionals. Many of the company's programs are category standards. BNA Software is a division of Tax Management Inc., a provider of authoritative tax analysis, reference, and notification. Tax Management Inc., in turn, is part of The Bureau of National Affairs, Inc. (BNA), a publisher of print, CD-ROM, and Web-based news and information. BNA Software helps clients select fixed-asset solutions, and Read More...
Software Solutions: Outsourcing, Applications Software Competitor Analysis Report
The outsourcing application software knowledge base criteria are appropriate for selecting outsource providers in the area of business software development. It

software marketing  Solutions: Outsourcing, Applications Software Competitor Analysis Report The outsourcing application software knowledge base criteria are appropriate for selecting outsource providers in the area of business software development. It includes all activities performed by outsource providers including software development; software maintenance; software reengineering or rearchitecting; porting software to a new platform; and more. Read More...

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