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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 software product marketing


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

software product marketing  CFO may not appreciate software designed to support a service-oriented architecture (SOA) environment. A good rule of thumb is to let a non-technical editor have a go at the piece before finalizing the content. Sin #5. Giving Away the Store Is the purpose of a marketing piece to close the sale? If you have found such a brochure, stop reading this article, and just duplicate the piece. No, the purpose of marketing collateral is to encourage prospects to pick up the phone and call for more information. If

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » software product marketing

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

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A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

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E2open Vice President of Product Marketing Discusses S&OP Issues


Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open, on general S&OP market trends, and various aspects of managing and implementing the S&OP process.

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Software Test Tools Software Evaluation Report


Tools exist to support software testing at all stages of a project. Some vendors offer an integrated suite that will support testing and development throughout a project's life, from gathering requirements to supporting the live system. Some vendors concentrate on a single part of that life cycle. The software test tools Software Evaluation Report provides functional criteria you might expect from a testing tool, the infrastructure that supports the tool, and an idea of the market position of the vendor.

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Global Software


Established in 1981, Global Software, Inc. is a privately owned company located in Raleigh, North Carolina (US). Their analytics suite, which includes Spreadsheet Server, Executive DASH, Cost Analyzer, and Budget Manager, is compatible with enterprise resource planning packages such as BPCS, Infinium, MOVEX, Oracle®, SAP®, Jack Henry, and J.D. Edwards, and runs on iSeries/AS/400, Oracle®, SQL Server, and Microsoft Access DB. With over over 1,000 customers and 3,500 installations worldwide, Global Software’s products are used in 39 countries. Global's European headquarters are in London, UK, and they have distributors in the United Kingdom, Canada, Australia, Italy, Spain, Mexico, New Zealand, Germany, Switzerland, France, Denmark, and Israel.

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SOA Software


SOA Software, Inc.

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Accept Corporation Accept360 v7.0 Product Development and Portfolio Management Product Certification Report


Accept360 by Accept Corporation is now TEC Certified for online evaluation of product development and portfolio management solutions in the Product Lifecycle Management (PLM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Protect Product Safety: How Manufacturers Can Boost Efficiency and Profitability with a Holistic, Proactive Product Compliance Strategy


Process manufacturers can no longer rely on purely reactive strategies to product safety. Now, reactive strategies such as lot tracking need to be incorporated into holistic strategies that include proactive measures to assess risk and prevent costly quality assurance (QA) events like product recalls. Learn how you can develop a product safety master plan that reduces risk, protects products, and improves profitability.

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BatchMaster Software Inc


BatchMaster Software, Inc. has provided manufacturing software designed for process-batch manufacturers for over two decades, with more than one thousand installations worldwide. The BatchMaster team consists of over 160 professionals, serving and advising customers for all process-batch manufacturing and supply-chain challenges. The experience of the BatchMaster consulting team in problem-solving across the full range of process industries has enabled them to build the "Conformance for Performance" concept of leveraging regulatory compliance as the catalyst to realizing manufacturing cost reductions and efficiencies, and increased sales. BatchMaster provides all services to implement and support its solution. BatchMaster is headquartered in California (US).

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