Home
 > search for

Featured Documents related to »  software product marketing


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

software product marketing  CFO may not appreciate software designed to support a service-oriented architecture (SOA) environment. A good rule of thumb is to let a non-technical editor have a go at the piece before finalizing the content. Sin #5. Giving Away the Store Is the purpose of a marketing piece to close the sale? If you have found such a brochure, stop reading this article, and just duplicate the piece. No, the purpose of marketing collateral is to encourage prospects to pick up the phone and call for more information. If Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
Start evaluating software now
Country:
 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » software product marketing


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software product marketing  CMO to spend on software as a service (SaaS) for leads creation and nurturing. As most of the chief information officer’s (CIO’s) systems are in maintenance mode or will be moving to SaaS/lowering license budget (really a shell game that moves money into operational business budgets), I think that CIO budgets will not continue to grow much. CMOs and plants operations are often not under the CIO and will start to erode the CIO’s budget. For a consumer product goods (CPG) or media company, the CMO Read More
A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

software product marketing  business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren't enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let's not forget about marketing, the lifeblood of every company. If you don't market effectively, there's a good chance you won't sell enough product to make a profit, and we all know what that means. So, whether your product marketing managers spend too Read More
A
My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

software product marketing  PJ : Given JDA Software and RedPrairie ’s success in marrying upstream consumer packaged goods (CPG) manufacturers’ supply chains with those of retailers (see the  related article here ), why hasn’t there been much cooperation between SAP’s SCM and Retail teams? What is planned in the future to remedy this situation? SAP SCM : We are addressing this right now. With the appointment of Lori Mitchell-Keller as head of the Retail Industry Business Unit (IBU), we are seeing an increase in Read More
E2open Vice President of Product Marketing Discusses S&OP Issues
Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a

software product marketing  and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open , on general S&OP market trends, and various aspects of managing and implementing the S&OP process.   With more than 25 years of supply chain experience, Rollings is a seasoned product and corporate marketing executive and supply chain practitioner as well as a consultant in the high technology, software, and consumer products industries. His areas of expertise Read More
Software Test Tools Software Evaluation Report
Tools exist to support software testing at all stages of a project. Some vendors offer an integrated suite that will support testing and development throughout

software product marketing  Test Tools Software Evaluation Report TEC's Software Test Tools Software Evaluation Report allows you to compare and analyze the features, functions, and services of multiple enterprise software solutions. Vendor responses are comprehensively rated on their level of support of for each criterion (supported, not supported, customization, future releases, etc.) to ensure you make and accurate and informed decision. This Software Evaluation Report provides extensive information about vendor or Read More
Global Software
Established in 1981, Global Software, Inc. is a privately owned company located in Raleigh, North Carolina (US). Their analytics suite, which includes

software product marketing  Software Established in 1981, Global Software, Inc. is a privately owned company located in Raleigh, North Carolina (US). Their analytics suite, which includes Spreadsheet Server, Executive DASH, Cost Analyzer, and Budget Manager, is compatible with enterprise resource planning packages such as BPCS, Infinium, MOVEX, Oracle®, SAP®, Jack Henry, and J.D. Edwards, and runs on iSeries/AS/400, Oracle®, SQL Server, and Microsoft Access DB. With over over 1,000 customers and 3,500 installations Read More
SOA Software
SOA Software, Inc.

software product marketing  Software SOA Software, Inc. Read More
Accept Corporation Accept360 v7.0 Product Development and Portfolio Management Product Certification Report
Accept360 by Accept Corporation is now TEC Certified for online evaluation of product development and portfolio management solutions in the Product Lifecycle

software product marketing  for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More
Protect Product Safety: How Manufacturers Can Boost Efficiency and Profitability with a Holistic, Proactive Product Compliance Strategy
Process manufacturers can no longer rely on purely reactive strategies to product safety. Now, reactive strategies such as lot tracking need to be incorporated

software product marketing  Product Safety: How Manufacturers Can Boost Efficiency and Profitability with a Holistic, Proactive Product Compliance Strategy Process manufacturers can no longer rely on purely reactive strategies to product safety. Now, reactive strategies such as lot tracking need to be incorporated into holistic strategies that include proactive measures to assess risk and prevent costly quality assurance (QA) events like product recalls. Learn how you can develop a product safety master plan that reduces Read More
BatchMaster Software Inc
BatchMaster Software, Inc. has provided manufacturing software designed for process-batch manufacturers for over two decades, with more than one thousand

software product marketing  Software Inc BatchMaster Software, Inc. has provided manufacturing software designed for process-batch manufacturers for over two decades, with more than one thousand installations worldwide. The BatchMaster team consists of over 160 professionals, serving and advising customers for all process-batch manufacturing and supply-chain challenges. The experience of the BatchMaster consulting team in problem-solving across the full range of process industries has enabled them to build the Read More
Product Architecture for Product Endurance?
Product architecture can ensure product scalability, endurance, and the incorporation of emerging technologies. Consequently, LANSA 2005 offers Web Application

software product marketing  acquisition (M&A) activity, enterprise software buyers increasingly realize that product architecture plays a key role in how quickly they can implement, maintain, expand, customize, and integrate their products. The product architecture is going to do much more than simply provide the technical functionality, UI, and platform support. It is going to determine whether a product is going to endure, whether it will scale to a large number of users, and whether it will be able to incorporate emerging Read More
Managing Risk in Enterprise Software Selection
Selecting and implementing new enterprise software changes your company, and the business processes that drive it. How you handle these changes can make the

software product marketing  Risk in Enterprise Software Selection Selecting and implementing new enterprise software changes your company, and the business processes that drive it. How you handle these changes can make the difference between implementation failure and success. Download this report to learn the steps to take--and the mistakes to avoid--to ensure a successful project outcome. You'll also learn why it's essential to deal with risk before the implementation phase--when it may be too late. Read More
ERP Software Blog
The ERP Software Blog is a member-supported blog that includes comparisons and opinions about enterprise resource planning (ERP) and the software selection

software product marketing  Software Blog The ERP Software Blog is a member-supported blog that includes comparisons and opinions about enterprise resource planning (ERP) and the software selection process. Read More

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others