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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 software product marketing


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

software product marketing  CFO may not appreciate software designed to support a service-oriented architecture (SOA) environment. A good rule of thumb is to let a non-technical editor have a go at the piece before finalizing the content. Sin #5. Giving Away the Store Is the purpose of a marketing piece to close the sale? If you have found such a brochure, stop reading this article, and just duplicate the piece. No, the purpose of marketing collateral is to encourage prospects to pick up the phone and call for more information. If

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » software product marketing

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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E2open Vice President of Product Marketing Discusses S&OP Issues


Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open, on general S&OP market trends, and various aspects of managing and implementing the S&OP process.

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Enabling Product Innovation: The Roles of ERP and PLM in the Product Lifecycle


Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.

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RadView Software


RadView Software Ltd. (Nasdaq: RDVW) provides solutions for verifying the performance, scalability, and integrity of business-critical web applications. Deployed by over 1,300 customers worldwide from industries such as financial services, retail, manufacturing, education, and technology, RadView's award winning products enable customers to reduce costs while improving the quality of Web applications throughout the development life cycle. RadView corporate offices are located in Burlington, Massachusetts, USA.

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Addsum Business Software


Addsum Business Software was founded in 1992, as a spin-off of a prior business, Inkit Productions (founded in 1986). The company provides database-driven custom programming and commercial software development services. Addsum’s applications run almost exclusively on Microsoft network operating system platforms. The company is located in Salt Lake City, Utah (US).

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TIBCO Software


TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure and business intelligence  (BI) software. Whether it’s optimizing inventory, cross-selling products, or averting crisis before it happens, TIBCO uniquely delivers tthe ability to capture the right information at the right time and act on it preemptively for a competitive advantage. 

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BatchMaster Software Inc


BatchMaster Software is 100% focused on formula-based ERP solutions for process manufacturers. Over a 30 year span, the company has grown to over 300 professionals serving over 2000 customers worldwide in a variety of process industries, including food, chemicals, nutraceuticals, pharmaceuticals and cosmetics.  Running industry specific software, manufacturers streamline production and bring products to market faster, while reducing overall costs and ensuring compliance with changing customer demands and ever more stringent regulatory requirements. BatchMaster Software holds various SAP and Microsoft certifications to allow its application, BatchMaster ERP, to be embedded within the SAP Business One and Microsoft Dynamics GP frameworks. BatchMaster Software offers private cloud hosting services and monthly subscription programs. BatchMaster Software is a licensed SAP Business One and Microsoft Dynamics® GP value added reseller, and provides all required consulting, implementation and support services. BatchMaster Software is headquartered in California (US).

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Software Solutions: Outsourcing, Applications Software Competitor Analysis Report


The outsourcing application software knowledge base criteria are appropriate for selecting outsource providers in the area of business software development. It includes all activities performed by outsource providers including software development; software maintenance; software reengineering or rearchitecting; porting software to a new platform; and more.

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Apprise Software, Inc


Founded in 1984, Apprise Software, Inc. is a provider of enterprise resource planning (ERP) and supply chain management (SCM) software and services for midsized consumer goods companies. By leveraging technologies such as Microsoft .NET, wireless warehouse solutions, and radio frequency identification (RFID)-along with industry best practices-Apprise Software provides consumer goods companies with enterprise-wide solutions designed to meet their unique business requirements. Apprise Software is headquartered in Bethlehem, Pennsylvania (US), with offices in Nanjing (China), Sydney (Australia), and Brno (Czech Republic).

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