Excerpt related to
solutions mrm:
... Using marketing resource management (MRM) solutions such as Kodak Graphic Communications Group’s Design2Launch or KALLIK AMS360, companies can manage design ...
Published:
2011-08-17
Abstract:
Most business collaboration continues to be conducted via e-mail and shared folders, but forward-looking organizations are increasingly considering socially oriented and real-time collaboration solutions to instantly and seamlessly increase productivity between employees, suppliers, customers, and stakeh (...)
Excerpt related to
solutions mrm:
... e-mail and shared folders, but forward-looking organizations are increasingly considering socially oriented and real-time collaboration solutions to instantly ...
Published:
2011-05-09
Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses. This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products to external audiences. Know the value of the Extended (...)
Excerpt related to
solutions mrm:
... Advertising Solutions, Affiliate Management, Campaign Management, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM), Partnership ...
Published:
2011-03-01
Abstract:
Solutions are now available to integrate the lead-to-cash process with the supply chain, back-office accounting, and more. The companies that succeed in the new order will make use of these new tools to creatively accelerate their lead-to-cash process. They will achieve the agility necessary to enhance t (...)
Excerpt related to
solutions mrm:
... Source: SAP. Document Type: White Paper Description: Solutions are now available to integrate the lead-to-cash process with the supply chain, back-office ...
Published:
2010-09-01
Abstract:
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using toda (...)
Excerpt related to
solutions mrm:
Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now. Source: Engagement Systems. Document ...
Published:
2010-03-11
Abstract:
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deli (...)
Excerpt related to
solutions mrm:
TEC White Papers. Browse this free online library for the latest technical white papers, webcasts, and product information to help ...
Published:
2010-03-11
Abstract:
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deli (...)
Excerpt related to
solutions mrm:
Netsize Mobile Marketing Survey 2009. Source: Netsize. Document Type: White Paper Description: Can your company and brand rise to ...
Published:
2010-03-11
Abstract:
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis. (...)
Excerpt related to
solutions mrm:
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI...
Published:
2009-09-11
Abstract:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to
solutions mrm:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To Data Quality. The succe...
Published:
2010-03-11
Abstract:
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Find Free Guidelines and Other Solutions to Define Your Acquisition In Relation To Social CRM. Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do (...)
Excerpt related to
solutions mrm:
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Find Free Guidelines and Other Solutions to Define Your...
Published:
2010-03-11
Abstract:
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing asset (...)
Excerpt related to
solutions mrm:
... Paper Description: Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing ...
Published:
2010-03-11
Abstract:
Today’s reality for service providers is about dealing with falling voice revenues—and keeping existing customers. Some providers look for alternative sources of revenue via digital content and gaming. But as this happens, the product offerings become more complex, and the role of partners more and m (...)
Excerpt related to
solutions mrm:
... important. Automated partner settlement solutions can play a very crucial part in your partner strategy. Find out how. Download ...
Published:
2010-03-11
Abstract:
Today’s reality for service providers is about dealing with falling voice revenues—and keeping existing customers. Some providers look for alternative sources of revenue via digital content and gaming. But as this happens, the product offerings become more complex, and the role of partners more and m (...)
Excerpt related to
solutions mrm:
... important. Automated partner settlement solutions can play a very crucial part in your partner strategy. Find out how. Download ...
Published:
2010-03-11
Abstract:
Customer relationship management (CRM) solutions have changed. What was once used to help sales personnel maintain records of contacts, sales-related activities, and individual team progress has now become so much more. But since CRM is now intertwined with other sales management solutions, it has left b (...)
Excerpt related to
solutions mrm:
... Sales Force. Source: NetSuite. Document Type: White Paper Description: Customer relationship management (CRM) solutions have changed. ...
Published:
2010-03-11
Abstract:
Web analytics has never been an exact science—which can make the process extremely frustrating. How can you be 100 percent certain that the data you’re working with is always accurate? To deal with this and many other questions that will arise, businesses must gain a better understanding of how well (...)
Excerpt related to
solutions mrm:
... that will arise, businesses must gain a better understanding of how well their analytics tools work with their existing data integration solutions, and how ...
Published:
2010-03-11
Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using th (...)
Excerpt related to
solutions mrm:
The Art and Science of E-mail Marketing. Source: Listrak. Document Type: White Paper Description: When crafting an e-mail marketing ...
Published:
2010-03-11
Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using th (...)
Excerpt related to
solutions mrm:
TEC White Papers. Browse this free online library for the latest technical white papers, webcasts, and product information to help ...
Published:
2010-03-11
Abstract:
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to man (...)
Excerpt related to
solutions mrm:
Navigating Complexities of Local Advertising Implementation. Source: Avenue A Razorfish. Document Type: White Paper Description: Online ...
Published:
2010-03-11
Abstract:
Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements, and alignment with an organization's internal processes (...)
Excerpt related to
solutions mrm:
Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer...
Published:
2007-03-23
Abstract:
Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise mar (...)
Excerpt related to
solutions mrm:
Building a Bigger More Profitable Customer Base with Today's EMM Solutions. Source: Vtrenz Inc. Document Type: White Paper Description ...
Published:
2010-03-11