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Documents related to » Strata

The Business Software Needs of Advertising and PR Agencies » The TEC Blog
(Donovan Data Systems), MediaBank, Strata and Advantage. I hope this helps. Gabriel Adrian on 23 June, 2011 at 10:07 am # Thanks Gabriel! Been in touch with Donovan, MediaBank and Strata this week. I’ll look up Advantage right away. MS on 15 July, 2011 at 2:55 pm # can you please describe more needs of Intellectual property management for media agencies? Is this around rights and licensing of content? Gabriel Gheorghiu on 23 August, 2011 at 9:54 am # The report is now published on our website and can

STRATA: advertising, back office, Cision, content, CRM, deltek, digital asset management, ERP, intelectual property, media, PR, Project Management, Quark, services, Vizrt, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.

Analyse This
Enterprise applications have long been providing the means for businesses to collect required data and deliver it to the right people. Now that sales and marketing professionals are empowered with the right tools to better serve their customers and gather insights on all customers' interactions, the question to ask is what's next? We see the answer in a tight integration between Enterprise applications and Analytics.

STRATA: required knowledge to different strata of business community. New alliances are therefore predictable. More and more operational CRM analytic vendors align with more advanced, prediction-oriented analytics companies. Marketing automation and analytics are definitely the hotspots for the CRM market this year. Business Objects recently announced its integration with Salesforce.com to provide the CRM customers with advanced reporting and analysis solution. PeopleSoft released its Predictive Analytics

BI Approaches of Enterprise Software Vendors
The need for business intelligence (BI) is real for all enterprise software users. It is rare to find a user who feels they get the information they need from their enterprise software system and even those who do want more. The need is not just reporting; they need business monitoring, analysis, an understanding of why things are happening. They need diagnostic tools.

STRATA: Scientists (www.medicalscientists.com) and Strata Decision Technology ( www.strata-decision.com ) focus on healthcare; Thazar ( www.thazar.com ) focuses on insurance and Vanguard Solutions ( www.vanguardsolutions.com ) focuses on manufacturers. Enterprise vendors choose this strategy because they Realize they don t have the resources to develop and support or choose not to expend their resources in the BI direction Want an industry-focused BI to provide industry specific BI thought leadership

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