With sales being the lifeblood of virtually any company, selling should be an accurately accountable process forming the basis of overall strategic objectives. Still, the question remains: how much enterprise incentive management (EIM) do enterprises need, and in what form?
odds with the corporate strategy of customer satisfaction, since sales employees, in their zeal to earn more, often lose sight of what is importanttheir customers needs and the companys strategy. Part Two of the series Thou Shalt Motivate and Reward Workforce Better . If the company wants to increase sales of a new product line, for example, but the direct sales and indirect channel still receive hefty incentives favoring existing product lines, the sales folks will logically not care to pursue sales for