Enterprises are becoming painfully aware of the need to clean up their structured data and unstructured content acts to capitalize on more important efforts like regulatory compliance, globalization, demand aggregation, and supply chain streamlining.
system content management
since the appropriate PCM system must drive all product content initiatives, including tightly integrated functionality not only for internal PCM, but also multichannel syndication, deployment of searchable web catalogs, and print solutions for catalogs and other printed publications. The things that people expect in a paper catalog in terms of layout, structure, and tabular orientation of product records, should also be deliverable to the web. Additionally, the ability to slice and dice a single master