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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 target audience


Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

target audience  to your market. Your target audience response to your marketing message is lukewarm, at best. You might wonder why I refer to positioning as a company-wide process. After all, isn't marketing—specifically product marketing—responsible for creating the product message? Sure, but how often have your heard sales grumble that marketing just doesn't get it? Or executives complain that marketing isn't delivering well-qualified leads? Or there's no excitement about the latest advertising campaign. And the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Stand Out in the Crowd


It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products from Best Software's?

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Vana Workforce Launches Vana HCM Release Update 9


Today, Vana Workforce introduced Vana HCM Release Update 9, developed on the Force.com platform. Available stand-alone or through integration with salesforce.com, Version 9 includes new human resources and talent management features delivered in the cloud and accessible via mobile devices. Key features include new Candidate Search, Offer Builder, and Onboarding modules, which can be

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E-learning Course Design


This article provides hints for the design of e-learning courses with regard to target audience, navigation, objectives, motivation, media, interactivity, assessment, aesthetics, tool selection, and evaluation.

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Make Better Decisions with Social Media Analytics


Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience.

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Client/Server and the Internet Converge: The Smart Client Application


Everyone wants the biggest bang for their IT buck—the most functionality and ease of use, deployed to the widest audience, for the lowest cost. But for years, packaged software, despite high up-front and recurring costs, has been a must-have. However, business professionals are beginning to recognize a more efficient approach to their software needs: the smart client.

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Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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Smart Content


The tools exist to build smart digital signage systems that can deliver an appropriate message to a certain audience based on a set of rules. Being able to offer sophisticated capabilities without a lot of manual intervention may help networks grow faster. This paper considers some of the long- and short-term requirements in building a digital signage network.

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Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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Adobe Releases 2014 Digital Index Online Shopping Predictions


Adobe releases its 2014 Digital Index Online Shopping Forecast for this year’s holiday season, an important guide for senior marketing and e-commerce executives across industries.

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Intentia Prepares for Merger with Lawson


Before merging with Lawson, Intentia already had initiated cost-cutting measures on its products, target markets, and sales channels. This, corporate cultural changes, and an infusion of research money help the "new" Intentia become a world class solutions provider to the mid-market.

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