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Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

target audience  to your market. Your target audience response to your marketing message is lukewarm, at best. You might wonder why I refer to positioning as a company-wide process. After all, isn't marketing—specifically product marketing—responsible for creating the product message? Sure, but how often have your heard sales grumble that marketing just doesn't get it? Or executives complain that marketing isn't delivering well-qualified leads? Or there's no excitement about the latest advertising campaign. And the Read More...
ERP for Manufacturing (SMB)
TEC's new ERP for Manufacturing (SMB) evaluation model targets the software requirements of small and medium enterprises. If your organization doesn't have many sites to operate, seeks a so...
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Documents related to » target audience


Audit Your Message Strategy by Answering Three Questions
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing

target audience  at 2 A.M. Your target audience will listen when you demonstrate that you understand their problem and clearly communicate the benefit your product offers to solve it. Give your target audience a break and show that you really understand what's keeping them awake at night. Your single-mindedness will be rewarded. Once you've developed a list of key problems, you need to rank them. If you ask customers to rank these problems when you survey them, they can do so pretty quickly, but be alert for repetition Read More...
Stand Out in the Crowd
It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products

target audience  that matters to the target audience creates market confusion and longer sales cycles, symptoms far too familiar to many B2B software companies. If you've ever been involved in a B2B software company, you know the problem. But apparently long sales cycles must not be a problem for the folks at Microsoft Business Solutions . The MBS business unit within Microsoft has acquired over the last few years many of the leading mid-market back-office brands, including Great Plains , Solomon , Navision , and FRx Read More...
Vana Workforce Launches Vana HCM Release Update 9
Today, Vana Workforce introduced Vana HCM Release Update 9, developed on the Force.com platform. Available stand-alone or through integration with salesforce

target audience  within an organization. The target audience of Vana Workforce’s offering is small and medium-sized companies. As David Vanheukelom, CEO of Vana Workforce, states, Small and Medium Enterprises can now finally deploy one integrated and organically developed HR and Talent Management Software solution to manage the entire workforce from hire to retire. Read More...
The Three Cs of Successful Positioning Part Four: The Customer
What's keeping your customer up at night? Know thy customers—and their problems.

target audience  at 2 am. Your target audience will listen when you demonstrate that you understand their problem, and clearly communicate the benefit your product offers to solve it. Your Product Is Only as Important as the Problem It Solves That means you can't successfully position your product unless you know the answer to this basic question: What is my target customer's MOST pressing problem? And notice that this question asks about THE problem, not problems. Although it may be tempting to think of your product Read More...
Has Consolidation Made the PLM Market More Agile?
While the race for the pole position in the still evolving, moving-target PLM market started several years ago, it has been quite accelerated by Agile Software

target audience  in the still evolving, moving-target product lifecycle management (PLM) market started several years ago, two notable players have recently decided to leapfrog the competition by joining complementary forces. Namely, early in August, Agile Software Corporation (NASDAQ: AGIL), a San Jose, CA-based provider of PLM solutions with historical strength in the high-tech and electronics industries, announced it has entered into a definitive agreement to acquire, Eigner ( www.eigner.com ), a German provider of Read More...
Throw Away Your Financial Statements: Managing by Metrics
Analyzing static, detailed financial statements has been the modus operandi for hundreds of years. Because many business management systems can isolate and

target audience  do it correctly. Establish Target KPIs Now that users have identified which KPIs should be utilized, and have created time-phased line graphs to display this information, one last step should be taken. Again returning to the example of inventory turns, the fact that inventory turns is 3.2 and is above some pre-determined acceptable value, users should now take the last step to further strengthen this KPI display: add a second line to indicate the target value. Now the inventory manager cannot only see Read More...
A Primer on Lean Manufacturing Using Microsoft Dynamics AX
Lean manufacturing constructs have been incorporated into the Microsoft Dynamics AX package, enabling firms to support lean and traditional manufacturing

target audience  the effectivity range. Phased target kanban —A phased target kanban provides one approach for handling inventory build-up in anticipation of seasonal demand. The replenishment policies for a phased target kanban consist of a kanban quantity, a total target quantity, and a detailed breakout of target dates and target quantities (or percentages) to achieve the total. For example, a total target quantity of 1,000 may have a detailed breakout of 100 on January 1, 200 on February 1, 300 on March 1, and 400 o Read More...
End-Users Trust TEC Certified Solutions
To find out if your product qualifies for TEC certification, please complete the TEC certification questionnaire.

target audience  Users Trust TEC Certified Solutions Having your software solution TEC Certified may be your best opportunity to positively influence buyers early in their decision process. This is well known to vendors who have gone through the process, and are reaping the benefits with more than 115 TEC Certified product listings. Reach the right customers with credibility and trust. With hundreds of potential customers conducting research and selection projects every day, TEC is the largest online evaluation site in Read More...
Kirshenbaum Bond & Partners
kb&p''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''s Media

target audience  ourselves how does the target use media? What do they do during the day that affects their media consumption? Are they never home because they''re working? Are they attending PTA meetings? Once we completely understand the target, we focus on consumers'' interaction with the brand. We ask ourselves and the target, how do they interact with the product and where do they find information regarding using and purchasing the brand or similar products? Once we understand the target''s media consumption and the Read More...
Market Report: Mobile HCM
TEC recently asked end users all about their mobile HCM needs, usage, and challenges, and then asked vendors about their mobile HCM offerings and target markets

target audience  mobile HCM offerings and target markets. We discovered that while most participants in our survey either currently use mobile HCM technology or are considering doing so in the future, end users seem to be taking advantage of HCM mobile capabilities to complete well-known routines rather than explore new possibilities such as HR analytics. Read TEC's mobile HCM market report to find out more results of the survey and get HCM analyst Raluca Druta's take on mobile employees and how mobility fits in with HR Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

target audience  industry specific stories that target the magazines' focus. Numerous opportunities exist by targeting traditional marketing methods at specific industries and niche markets. On the revenue side, customers are often willing to pay a little more for an industry-specific program supported by people with industry-specific experience. Definition of a Vertical Vendors often define vertical markets as groups of customers who provide development and marketing efficiencies, for example, a set of customers having Read More...

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