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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 target audience


Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

target audience  to your market. Your target audience response to your marketing message is lukewarm, at best. You might wonder why I refer to positioning as a company-wide process. After all, isn't marketing—specifically product marketing—responsible for creating the product message? Sure, but how often have your heard sales grumble that marketing just doesn't get it? Or executives complain that marketing isn't delivering well-qualified leads? Or there's no excitement about the latest advertising campaign. And the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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Vana Workforce Launches Vana HCM Release Update 9


Today, Vana Workforce introduced Vana HCM Release Update 9, developed on the Force.com platform. Available stand-alone or through integration with salesforce.com, Version 9 includes new human resources and talent management features delivered in the cloud and accessible via mobile devices. Key features include new Candidate Search, Offer Builder, and Onboarding modules, which can be

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Stand Out in the Crowd


It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products from Best Software's?

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Make Better Decisions with Social Media Analytics


Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience.

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CA Unloads interBiz Collection Into SSA GT's Sanctuary Part 2: Market Impact


SSA GT believes it is on a path to regain a leading position in its target markets by solving industry-specific business challenges and creating a heterogeneous application environment that works seamlessly with other back-office applications.

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LeadTime Technology (LTT) and Lean Operations


Production lines and distribution centers have optimum target levels for leanness, but reaching these levels can be difficult. By implementing LeadTime Technology (LTT), manufacturers benefit from leaner inventories, greater customer service levels, and increased economic profit. Find out what the five most important points on LLT and lean operations are and how applying these tools can work to your advantage.

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The Three Cs of Successful Positioning Part Four: The Customer


What's keeping your customer up at night? Know thy customers—and their problems.

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Encompix--Thriving on Encompassing Complexity Part Two: Challenges and User Recommendations


While the company’s focus allows it to keep pace with trends in technology and with customer requirements in its target niche, too narrow a focus comes with its liabilities as well. Nevertheless, Encompix seems to be making the right moves.

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Case Study: Making the Leap to the 4PL Market


Founded in 1905, Ewals Cargo Care (ECC) has a long history as a third-party logistics provider. In 2002, Ewals took steps to target the then-emerging fourth-party logistics (4PL) market. Making that leap required more than just a refocus of its commercial activities, however. Learn how ECC found a solution to plan, optimize, monitor, and manage the flow of goods—with complete command over all transport requirements.

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A Road Map to Data Migration Success


Many significant business initiatives and large IT projects depend upon a successful data migration. But when migrated data is transformed for new uses, project teams encounter some very specific management and technical challenges. Minimizing the risk of these tricky migrations requires effective planning and scoping. Read up on the issues unique to data migration projects, and find out how to best approach them.

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