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Friendly Competition Friday - 2010 Analyst Audience
I was playing with an interesting site recently called Compete.com. Compete.com tracks the US traffic audience of various Web sites. Thanks to you, our visitors, I was pleased to see that TEC has surpassed a number of firms (Gartner and Forrester) over the last several months. To see for yourself, click this compete.com link for the 2010 stats.click the image for a larger version As much as I

target audience  Friendly Competition Friday - 2010 Analyst Audience » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn Read More...

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

target audience  online advertising,   audience targeting,   audience segments,   marketing campaigns,   marketing campaign,   email marketing campaigns,   online marketing campaigns,   direct marketing campaigns,   internet marketing campaigns,   best marketing campaigns,   marketing campaign strategy,   marketing email campaign,   cause marketing campaigns,   successful marketing campaigns,   mobile marketing campaigns,   marketing campaign plan,   email marketing campaign,   marketing email campaigns, Read More...
ERP for Manufacturing (SMB)
TEC's new ERP for Manufacturing (SMB) evaluation model targets the software requirements of small and medium enterprises. If your organization doesn't have many sites to operate, seeks a so...
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Documents related to » target audience


Logistics.com Solutions Target A Grand Scale
The new Logistics.com expects to become the leading provider of information technology and e-commerce solutions for the transportation and logistics industries.

target audience  Logistics.com Solutions Target A Grand Scale Logistics.com Solutions Target A Grand Scale Steve McVey - August 8, 2000 Read Comments S. McVey - August 8, 2000 Event Summary Just a month since it merged with QuoteShip, Logistics.com is continuing to grow its organization and increase brand awareness. With a total headcount of 137, the Burlington, Massachusetts based logistics management software vendor continues to grow rapidly at a rate of 10-15 employees every month. Founder and CEO Yossi Sheffi is an Read More...
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

target audience  online advertising,   audience targeting,   audience segments,   marketing campaigns,   marketing campaign,   email marketing campaigns,   online marketing campaigns,   direct marketing campaigns,   internet marketing campaigns,   best marketing campaigns,   marketing campaign strategy,   marketing email campaign,   cause marketing campaigns,   successful marketing campaigns,   mobile marketing campaigns,   marketing campaign plan,   email marketing campaign,   marketing email campaigns, Read More...
Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.

target audience  efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns. Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value style= border-width:0px; />   comments powered by Disqus Related Topics:   Customer Relationship Management (CRM),   Campaign Management,   Demographics,   Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM) Related Industries:   Information Source: Customer Read More...
Search Engines Used to Attack Databases
Hackers have recently started to use search engines to find web-facing database interfaces that can be used to mount attacks on databases placed behind a firewall. This is a significant new development, completely exposing previously “protected” databases to outside attack. In fact, an attacker can data mine any of the commonly used search engines to find target databases to attack.

target audience  search engines to find target databases to attack. Search Engines Used to Attack Databases style= border-width:0px; />   comments powered by Disqus Related Topics:   Security,   Firewall,   Intrusion Detection,   Network Security Monitoring,   Vulnerability Scanning and Assessment Source: Application Security, Inc. (AppSecInc) Learn more about Application Security, Inc. (AppSecInc) Readers who downloaded this white paper also read these popular documents! Best Practices for ERP Implementation Read More...
INFIMACS Boasts MRP Relevant To MROs
Through incrementally adding functionality tidbits that are crucial to its target market and that are not easily emulated by its competitors, Relevant continues to have a fair shot at delivering a viable solution to project-based discrete mid-market manufacturers such as aerospace contractors, contract manufacturers of electronic components, and MRO organizations.

target audience  the needs of its target market, especially in the A&D and MRO industries. MRO companies have very stringent requirements they must meet regarding tracking parts and condition codes. While many of the these functionalities may sound ordinary and appear to be offered by many vendors as supported when responding to RFI documents, subsequent product demonstration often reveals the need for some tweaking or even for a major modification in order to satisfy stringent customer requirements. The devil is Read More...
SAS Puts the “E” in “Data”
SAS Institute has applied its data mining technology to the Internet. The company released products that will help companies analyze and predict the behavior of Web surfers. The target customer is one with large volumes of enterprise data that come from a variety of sources.

target audience  to personalize pages or target ads. According to the company its three key differentiators - integration capability, the ability to deal with multi-channel data, and scalability to arbitrarily large data collections - are fully reflected in these E-intelligence products. Market Impact The company has little interest in selling WebHound competitively against WebTrends or similar tools. The smallest sale that would be of interest to them is one that bundled WebHound with E-Discovery. A product like this Read More...
Winning your market - with "dumb" questions
Positioning Part 3: Why we should love dumb questionsPart 2 was about the choices to consider when formulating your campaign positioning—now we’ll see why those initial choices are probably wrong. Over the years, I've learned to love the uninformed viewpoint. At TEC, we call this unbiased (and yes, refreshingly ignorant) perspective the tourist’s view. We worship the “innocent bystander”—the

target audience  , successful positioning , target audience * Name: * E-mail (private) : Web site: XHTML: You can use these tags: --> * Comments: * Spam protection: Sum of 2 + 10 ?     Notify me of followup comments via e-mail --> The TEC Blog Discussing Enterprise Software and Selection Tag Cloud analytics bi BPM Business Intelligence CAD Cloud Cloud Computing CRM customer relationship management Epicor ERP HCM hr human capital management ibm industry watch infor Manufacturing Mobile on demand Oracle plm product Read More...
Managing Risks, Managing Measures: Decision Support Methodologies in Business Part 2 : Decision Aid
Though many academic methods exist, few actually reach the audience they need to reach because of the barrier between academic and business languages, as well as the ability to produce workable and usable tools. This article summarizes what I believe are the methodologies most used in Business, and some of the tools that are commercially available.

target audience  Managing Risks, Managing Measures: Decision Support Methodologies in Business Part 2 : Decision Aids Managing Risks, Managing Measures: Decision Support Methodologies in Business Part 2 : Decision Aids PhD - March 1, 2002 Read Comments Executive Summary When it comes to making decisions using some tool that purports to measure value, it is wise to know something about the tool and what it is measuring, as well as why. Poor measurement methods contribute at least in part to project failures and corporate Read More...
Fujitsu Poised to (Inter)Stage Glovia's Comeback Part Four: Challenges and User Recommendations
Glovia has managed to maintain its existing customers' satisfaction level while successfully re-inventing itself. As a result, it has maintained a presence among the top 10 manufacturing ERP vendors in several markets. One cannot help feeling that Glovia's knowledge of its target market has always been deeper than its market visibility and share.

target audience  with separate charters to target specific software sectors (e.g. the Fujitsu Softek subsidiary for storage management). Given that in Japan Fujitsu mostly provides the entire enchilada, and offers a complete turnkey solution as a matter of course, it will have to convey a clear message that each of its products can be bought separately.. However, the dangers always lurk in the confusion resulting from overlapping with other vendors comparable solutions and the lack of the current mind share for the Read More...

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