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Software Functionality Revealed in Detail
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 targeted advertising


What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

targeted advertising  magazine, the largest publication targeted at the solution provider community, reported that several SAP VARs were dropping Business One. Again, paying attention pays dividends. This meant it was time to dig more to see if something was changing at SAP. A Little Investigative Work Goes a Long Way SAP's new campaign made me wonder if the company might be de-emphasizing its mid-market strategy. Did SAP find it too difficult to overcome the market's perception of the giant international company? Or perhaps

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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SAP SeeWhy Acquisition Complements hybris and Adobe Offerings


SAP recently announced plans to acquire SeeWhy, a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors. These personalized marketing solutions should complement the commerce platform of hybris, which SAP acquired last year.

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DoubleClick Merger Good News For Privacy Advocates?


DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

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10 Reasons Why E-commerce Fails


“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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Targeted Mobile Promotions: An Insight into the Usage of Mobile Coupons in the Aviation Industry


With increasing adoption of smart phones and availability of services, consumers are looking at new ways of leveraging smart phone capabilities. SmartAssist is an end-to-end solution for Airlines that can efficiently manage mobile coupons and redemptions on a customer’s smart phone. The solution leverages the power of location-based services and Near Field Communication (NFC), all packaged together on a sleek user interface.

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SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers


The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever.

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Signature-Dependent Processes & the Use of Digital Signatures in the Legal Market


In May 2014, CoSign by ARX teamed up with ALM to conduct a survey targeted at corporate legal departments, law, firms, and government agencies to understand how signature-dependent processes and digital signatures play a role in their day-to-day operations. The results of the survey are given in this white paper, and give an insight into the usage, efficiency, and benefits of switching to a digital signature solution, as well as concerns about digital signatures.

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Infor Introduces Learning Management


Infor has announced Infor Learning Management—a software solution that stems from its recent acquisition of CERTPOINT Systems. The platform is targeted at organizations that want to sustain learning, training, and development processes for their employees. The mobile-enabled solution includes learning management system (LMS), learning content management system (LCMS), content

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Witty and viral marketing of enterprise applications?


Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as "Best run businesses run on SAP" (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find

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Enabling Organizations to Understand Complex Relationships


To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier.

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