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 targeted email advertising


Analysis of Critical Path's Alliance with yesmail.com for Permission Email
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies

targeted email advertising  allow for a concisely targeted market, based entirely on end user interests and in turn, increased advertising desirability. YesMail will be offered to Critical Path's customers within the next month (probability 90%). User Recommendations This announcement is a win-win situation, for both registered Critical Path users and the companies themselves. The YesMail service allows a user to select content areas to which he/she can subscribe if desired, or refrain from receiving any mailings whatsoever. The

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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PeopleSoft Annuncio-es Continuation Of Its Shopping Spree


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DoubleClick Merger Good News For Privacy Advocates?


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Mail.com's Explosive E-Mail Growth


By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes.

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Cisco Steps into E-Mail Management


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This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

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The Sum of All Malware Fears: Siemens on Stuxnet


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Online Marketing: Choosing an Online Marketing Company


In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an interactive marketing firm to help you promote, optimize, and advertise your Web site.

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Sage to Sell Sage ACT! and Sage SalesLogix


Sage has entered into an agreement with the email marketing provider Swiftpage to sell two of its CRM solutions, Sage ACT! and Sage SalesLogix. The sale represents one of the actions that Sage has taken as part of its strategy to concentrate on its highly profitable maintenance and development products. Sage chief executive Guy Berruyer explains: "The sale of these non-core products

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