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 targeted email advertising


Analysis of Critical Path's Alliance with yesmail.com for Permission Email
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies

targeted email advertising  allow for a concisely targeted market, based entirely on end user interests and in turn, increased advertising desirability. YesMail will be offered to Critical Path's customers within the next month (probability 90%). User Recommendations This announcement is a win-win situation, for both registered Critical Path users and the companies themselves. The YesMail service allows a user to select content areas to which he/she can subscribe if desired, or refrain from receiving any mailings whatsoever. The

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » targeted email advertising

Enlightened Self-interest Launches CRM Information Source


Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products covering the use of technology to create personalized, one-to-one relationships.

targeted email advertising  to excellent service and targeted offerings. It would be natural to wonder whether the backing of Net Perceptions is likely to slant the coverage in some way. The Publisher for 1to1 Personalization , Karen Burka of Peppers and Rogers, guaranteed that the editorial coverage would be entirely free of influence by Net Perceptions. Net Perceptions has an excellent record in 'coopetition,' she said. They created the Personalization Summit, to which they invite all of their competitors. Indeed, customers Read More

PeopleSoft Annuncio-es Continuation Of Its Shopping Spree


While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line channels, one is to wait and see how quickly and easily the company will assimilate a number of smaller products it has recently bought.

targeted email advertising  sites, as well as targeted follow up offers, can supposedly be used to drive customer loyalty and maximize each customer interaction. These web site marketing features should enable companies to personalize products, services and content presented on their websites. Fitting seamlessly into existing web sites, web site marketing might allow companies to tailor the content and offers presented to each visitor. Products and services can reportedly also be merchandised utilizing a customer's or prospect's Read More

Challenges of the Future: The Rebirth of Small Independent Retail in America


By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.

targeted email advertising  are experimenting with more targeted forms like direct mail, newsletters and email messaging. Many more are changing their advertising messages, moving away from traditional price/item to more communication about what benefits actually differentiate them. A good deal of this experimentation has been brought about by the ability to gain increased customer knowledge. Why allocate large media budgets to reach large numbers of potential customers when you can target your customers more accurately for less Read More

DoubleClick Merger Good News For Privacy Advocates?


DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

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Mail.com's Explosive E-Mail Growth


By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes.

targeted email advertising  com's Explosive E-Mail Growth Event Summary NEW YORK--(BUSINESS WIRE)--Jan. 7, 2000--Mail.com, Inc. (NASDAQ: MAIL), a leading global provider of Internet messaging services to the consumer and business markets, today announced the Company's opt-in e-mail service, Special Delivery, has grown approximately 73 percent in the fourth quarter over the third quarter of 1999, reaching the 6 million mark for weekly opt-in e-mail marketing opportunities. Market Impact By the beginning of December 1999 Mail.com Read More

Cisco Steps into E-Mail Management


SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 20, 1999-- Cisco Systems, Inc. today announced that its recently released Cisco eMail Manager, an enterprise- and service provider-class solution for managing high volumes of customer inquiries submitted to company mailboxes or to a Web site, has been chosen by brand name companies for inbound e-mail response management.

targeted email advertising  Steps into E-Mail Management Event Summary SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 20, 1999-- Cisco Systems, Inc. today announced that its recently released Cisco eMail Manager, an enterprise- and service provider-class solution for managing high volumes of customer inquiries submitted to company mailboxes or to a Web site, has been chosen by brand name companies for inbound e-mail response management. Representing a broad range of industries, some of these new customers include 2Wire, APAC Customer S Read More

The Current State of Online Advertising: A Growing Market Trend


This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

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The Sum of All Malware Fears: Siemens on Stuxnet


When Stuxnet malware hit the mainstream media in September 2010, it all sounded like a plotline straight from a Tom Clancy thriller. After all, Stuxnet targeted the Siemens industrial control systems implemented at so-called “high-value infrastructure” installations in Iran. The media response was appropriately hysterical. TEC interviews Stefan Woronka, Siemens’ director of professional services, in an attempt to de-Clancify the story.

targeted email advertising  stations. More specifically, Stuxnet targeted the Siemens industrial control systems implemented at so-called “high-value infrastructure” installations in Iran. The media response was appropriately hysterical. TEC’s managing editor David Clark decided to de-Clancify the affair by going straight to the front lines of defense, at Siemens AG. Clark interviews Stefan Woronka , Siemens’ director of professional services. TEC: Please tell me about your role at Siemens. Woronka : Director, Professional Read More

Online Marketing: Choosing an Online Marketing Company


In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an interactive marketing firm to help you promote, optimize, and advertise your Web site.

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Sage to Sell Sage ACT! and Sage SalesLogix


Sage has entered into an agreement with the email marketing provider Swiftpage to sell two of its CRM solutions, Sage ACT! and Sage SalesLogix. The sale represents one of the actions that Sage has taken as part of its strategy to concentrate on its highly profitable maintenance and development products. Sage chief executive Guy Berruyer explains: "The sale of these non-core products

targeted email advertising  to Sell Sage ACT! and Sage SalesLogix Sage has entered into an agreement  with the email marketing provider Swiftpage to sell two of its CRM solutions, Sage ACT! and Sage SalesLogix. The sale represents one of the actions that Sage has taken as part of its strategy to concentrate on its highly profitable maintenance and development products. Sage chief executive Guy Berruyer explains:  The sale of these non-core products is consistent with our strategy of focusing our business to accelerate growth Read More

Big ERP vs. Tier 2 ERP - Is the Gap in Functionality as Big as it Appears?


Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming them for inflexibility, neglecting customers’ interests, and charging enormous amounts of money for their software and service. As an alternative, Infor and its competitors offer a variety of tier 2 systems that can supposedly satisfy rigorous

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Beyond Spam – Email Security in the Age of Blended Threats


Not all email security solutions are built to defend against emerging email threats. Regardless of whether someone is using a desktop, laptop, netbook, tablet or smartphone, an organization’s umbrella of security needs to protect any device connected to their networks and deliver real-time protection from the variety of threats to email infrastructures. Read this white paper to learn about the types of threats to email security in existence today, including botnets, phishing, malware, and smartphone attacks, and what to do about them.

targeted email advertising  Spam – Email Security in the Age of Blended Threats Not all email security solutions are built to defend against emerging email threats. Regardless of whether someone is using a desktop, laptop, netbook, tablet or smartphone, an organization’s umbrella of security needs to protect any device connected to their networks and deliver real-time protection from the variety of threats to email infrastructures. Read this white paper to learn about the types of threats to email security in existence Read More

AIM Computer Solutions, Inc.


AIM Computer Solutions, Inc. is a provider of repetitive manufacturing solutions targeted specifically for small to medium-sized automotive suppliers. Automotive suppliers require rapid responsiveness to original equipment manufacturer (OEM) and Tier 1 electronic data interchange (EDI) transaction, barcode label, and lot control requirements. AIM is committed to understanding, developing, and deploying these requirements.

targeted email advertising  of repetitive manufacturing solutions targeted specifically for small to medium-sized automotive suppliers. Automotive suppliers require rapid responsiveness to original equipment manufacturer (OEM) and Tier 1 electronic data interchange (EDI) transaction, barcode label, and lot control requirements. AIM is committed to understanding, developing, and deploying these requirements. Read More