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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

targeted marketing campaigns  costs and to perform better-targeted, finer-grained, multi-stage and multi-channel campaigns. These applications thus aim at helping organizations segment their customer bases, identify specific customer needs that are not that obvious to a naked eye, and build promotions and personalized campaigns designed to meet those needs and thereby create additional revenue. This is all done by analyzing large volumes of scattered data, and then by identifying patterns or trends that would not otherwise be Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » targeted marketing campaigns


New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

targeted marketing campaigns  and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is that they are almost impossible to use as spamming tools. Responsys builds privacy controls into its products by making them enforce a strong opt-in model. Every e-mail sent out by the system contains both the name of the sender and the name and contact information for Responsys - and offers a Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

targeted marketing campaigns  information that you have targeted their industry and that your product should satisfy all the needs of process manufacturing. They can call and ask, Can the software do this? or What about this scenario? In either case, you should be able to do a much better job responding to a prospect's interest than any marketing brochure could. Right? Sin #6. Showing Inconsistency A nagging problem is in maintaining consistency across the spectrum of all marketing collateral. Did I say 1 + 1 = 2 in the brochure Read More...
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

targeted marketing campaigns  Topical White Paper | Targeted Email Marketing | Internet Marketing Business | Email Blast Marketing | Affiliate Internet Marketing | Internet Marketing Promotion | Internet Marketing Tool | Technology Evaluation Centers Email Blast Whitepapers | TEC E-Mail Marketing | What is E-Mail | What is a E-Blast | Why Use Email Marketing | about E-Mail Marketing | Liquid Coma Marketing | Read More...
Real-Time Insights to Forge Deeper Relationships with Your Customers
SAP Customer Engagement Intelligence, powered by SAP HANA, helps deliver highly targeted marketing campaigns and forge deeper relationships with customers. In

targeted marketing campaigns  HANA, helps deliver highly targeted marketing campaigns and forge deeper relationships with customers. In addition to on-premise deployment options, customers can deploy SAP Customer Engagement Intelligence in the cloud on a subscription-based license model. Read this document to learn more and get a free three-day trial. Read More...
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

targeted marketing campaigns  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
Reviewer's Guide for Kentico Enterprise Marketing Solution


targeted marketing campaigns  s Guide for Kentico Enterprise Marketing Solution Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

targeted marketing campaigns  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

targeted marketing campaigns  Delves into PIM by Snatching QRS Part Two: QRS Marketing Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing partnerships, and QRS Corporation (NASDAQ: QRSI) announced a definitive agreement to merge. This announcement Read More...
Targeted Mobile Promotions: An Insight into the Usage of Mobile Coupons in the Aviation Industry
With increasing adoption of smart phones and availability of services, consumers are looking at new ways of leveraging smart phone capabilities. SmartAssist is

targeted marketing campaigns  Mobile Promotions: An Insight into the Usage of Mobile Coupons in the Aviation Industry With increasing adoption of smart phones and availability of services, consumers are looking at new ways of leveraging smart phone capabilities. SmartAssist is an end-to-end solution for Airlines that can efficiently manage mobile coupons and redemptions on a customer’s smart phone. The solution leverages the power of location-based services and Near Field Communication (NFC), all packaged together on a sleek Read More...
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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

targeted marketing campaigns  Tell All Chat with SAP's SCM Product Marketing Team My recent article SAP SCM – Stepping Out of (Relative) Obscurity  analyzed SAP ’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC ’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their surprise at the quite positive tone of the article, Read More...
Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management

targeted marketing campaigns  Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, Read More...
Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

targeted marketing campaigns  following capabilities: Planning campaigns targeted at segmented audiences Keeping a history of all the campaigns that have been run Tracking and analyzing the response to various products and target segments Executing and tracking responses, which help in generating leads for sales Marketing analytics is the third component adding a new dimension to the basic campaign management modules. The analytics functionality enables marketers to conduct customer behavioral analysis and understand key issues such Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

targeted marketing campaigns  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More...

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