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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 targeted opt in email direct marketing


Analysis of Critical Path's Alliance with yesmail.com for Permission Email
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies

targeted opt in email direct marketing  allow for a concisely targeted market, based entirely on end user interests and in turn, increased advertising desirability. YesMail will be offered to Critical Path's customers within the next month (probability 90%). User Recommendations This announcement is a win-win situation, for both registered Critical Path users and the companies themselves. The YesMail service allows a user to select content areas to which he/she can subscribe if desired, or refrain from receiving any mailings whatsoever. The

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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DoubleClick Merger Good News For Privacy Advocates?


DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

targeted opt in email direct marketing  Topical White Paper | Targeted Email Marketing | Internet Marketing Business | Email Blast Marketing | Affiliate Internet Marketing | Internet Marketing Promotion | Internet Marketing Tool | Technology Evaluation Centers Email Blast Whitepapers | TEC E-Mail Marketing | What is E-Mail | What is a E-Blast | Why Use Email Marketing | about E-Mail Marketing | Liquid Coma Marketing | Read More

Best Practices in Food Traceability: Be Able to Respond to Audits in Just Minutes


Today’s ever-increasing frequency and cost of food and beverage recalls harm not only the companies directly affected, but all processors in the industry. See how leading food processors are turning to innovative software solutions, like Plex Online, to develop a complete food safety management system that enables them to achieve best practices in food and beverage processing quality and a high level of traceability.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

targeted opt in email direct marketing  information that you have targeted their industry and that your product should satisfy all the needs of process manufacturing. They can call and ask, Can the software do this? or What about this scenario? In either case, you should be able to do a much better job responding to a prospect's interest than any marketing brochure could. Right? Sin #6. Showing Inconsistency A nagging problem is in maintaining consistency across the spectrum of all marketing collateral. Did I say 1 + 1 = 2 in the brochure Read More

Want to Know How to Survive in a Down Economy? Then Look in Your Warehouse!


When I speak with distribution executives nowadays, they all say the same thing: “We are struggling to keep our heads above water because of the economy.” However, before the economy took a turn for the worse, they talked about low profit margins, high inventory levels with low turns, and an erosion of their profitability because of their warehouses. I am often forced to ask, “Is the economy

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SAP In-memory Appliance (SAP HANA): The Next Wave of SAP In-memory Computing Technology


Download this datasheet to get a rundown of SAP HANA's functionality and the benefits it can provide for your business.

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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In-Memory Databases/In-Memory Analytics


The appeal of in-memory technology is growing as organizations face the challenges of handling and utilizing big data. There are compelling technical advantages to having an in-memory database, but the business benefits can be far-reaching, as the knowledge gained from analytics means that a data-driven business can closely engage with and anticipate the needs of customers and markets. This paper provides a look at the benefits of in-memory technology for dealing with big data and short overviews of in-memory/analytics solutions by five of the major vendors in the space.

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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University of Kentucky Leveraging SAP HANA to Lead the Way in Use of Analytics in Higher Education




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Wireless (In)Security Trends in the Enterprise


Wireless Fidelity (WiFi) has become a mainstream technology offering great benefits and efficiencies but carrying with it unique security challenges. Unsecured WiFi provides an easy target for hit-and-run style attacks allowing hackers to cause severe damage while remaining invisible and undetected. Ignoring the specific requirements for securing their enterprise network and users against WiFi vulnerabilities, businesses risk loss of confidential data, legal fines and penalties, and brand erosion. By following WiFi security best practices and using the right tools, enterprises can reap the benefits of WiFi while protecting their IT infrastructure from WiFi threats.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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