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Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

targeted website traffic  consequently more obscure, but targeted keywords are valued much lower. Another, more efficient system is categorizing the website and determining the market value of the industry the website falls into and taking a step back from pricing keywords. The average price in the industry for CPC advertising, including categorization, is fragmented as the CPC can range from 1 cent to 2 dollars depending on the industry. Everything stems from your keywords since it is these words that will let you be visible to Read More...
ERP for Manufacturing (SMB)
TEC's new ERP for Manufacturing (SMB) evaluation model targets the software requirements of small and medium enterprises. If your organization doesn't have many sites to operate, seeks a so...
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Documents related to » targeted website traffic


Freeware Vendor's Web Tracking Draws Curses
The free cartoon character cursor provided by Comet Systems Inc. tracks and stores the web visits of millions of people. This potential privacy issue was

targeted website traffic  the Comet cursor are targeted to children; and third, that the data could potentially be tied with data that identifies individuals, such as on the My pages offered by most portals. Comet Systems has responded that because they did not use the data for any purpose other than counting website visits, they did not see that there was a privacy issue. They have now posted a privacy statement on their website. This statement says, in part, Any information you provide to Comet Systems when registering for Read More...
OKENA Pioneers Next-Generation Intrusion Prevention
Intrusion prevention has evolved as a smarter alternative to intrusion detection. Pioneer OKENA has mapped application behaviors into rules, and is using these

targeted website traffic  agents on the systems targeted for application protection. A correlation engine that lives within the installed agents, makes decisions on whether the instruction an application receives is within standard behavioral guidelines or not. This is one of the elements of the product's INCORE (an acronym for Intercept, Correlate, Rules Engine) architecture, and is fundamental to the pro-active technique that StormWatch uses to protect applications from being lead astray. If the proposed action is suspiciously Read More...
Finding Your Way Around E-commerce
Breaking into E-commerce can have you going in circles. This document provides an E-Commerce Roadmap to both prepare you for your trip and keep you from bumping

targeted website traffic  a message? Automated responses, targeted newsletters, fax blitz, groupware, IP telephony, paging, and who knows what else. Communication is still the foundation of a business, and the Web only multiplies it. Help Desk: A necessity for any business over the web. Naturally, the people at the desk will need tools for accessing the various databases used by the website, including the data about user behavior and purchasing. Relationship Management: Part Help Desk, part Personalization, the term is used by Read More...

In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost

targeted website traffic  manage campaigns to place targeted ads on multiple websites with AdKnowledge. Businesses too small to work with advertising agencies or make deals with premium websites will use Adsmart's forthcoming ad-buy.com to buy impressions on websites that are members of the Adsmart Network. Websites with excess impression inventory will have those impressions filled by Flycast. And I/PRO will provide auditable reports to advertisers proving that the ad impression and click counts that they pay for are real. Read More...
How Application-aware Networks Make the Impossible Possible
Network traffic patterns have dramatically changed from predictable point-to-point transaction-oriented activities to bandwidth-hungry, always-on, many-to-many

targeted website traffic  application performance infrastructure, network performance management, real-time application performance, network monitoring Read More...
Top 10 Excuses For Not Securing Your Website or Network
With so many sites lacking security, we have put together a list of the leading reasons why businesses and organizations are unable to secure their network. Don

targeted website traffic  10 Excuses For Not Securing Your Website or Network Top 10 Excuses For Not Securing Your Website or Network L. Taylor - May 23, 2000 Introduction If your company is like most, it has neglected to perform basic due diligence in securing its vital assets. How and why does such a critical part of information technology management get overlooked? The amount of excuses we have discovered is endless. Here are some of the best: No one forced us to do it. Our administrators need to use the security holes to Read More...
Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

targeted website traffic  Makes It Up In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in Read More...
Eradicate Spam and Gain 100 Percent Assurance of Clean Mailboxes
Online spam campaigns have become more sophisticated and precisely targeted. Spammers routinely disseminate millions of fraudulent e-mail messages to control

targeted website traffic  more sophisticated and precisely targeted. Spammers routinely disseminate millions of fraudulent e-mail messages to control legions of employee computers and connect them into botnets which sap bandwidth and productivity. Learn how implementing a hosted anti-spam service in your company can provide multi-layered protection against spam, improve employee productivity, and lower costs. Read More...
Will Max Get Mad When He Surfs Your Website?
WebCriteria announced that it has launched a new study of user interaction with Websites. As with previous studies, the results will be used to build a software

targeted website traffic  Max Get Mad When He Surfs Your Website? Will Max Get Mad When He Surfs Your Website? D. Geller - April 24th, 2000 Event Summary It's more than axiomatic that surfers have low tolerance for sites that load slowly or make it hard to find information - it's actually true. Companies need to know whether their websites suffer from this kind of problem. Most traffic analysis tools tell what pages have been visited and how long the pages were viewed. By looking at the last page that a surfer visits a company Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

targeted website traffic  product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Vertical Marketing Motivation The benefits of vertical marketing are immense. For example, vertical Read More...
Two Highly Focused Vendors Team For Their Markets' Good
For every vendor, focus often results with more value to its targeted customers. Two highly focused vendors that also remain profitable and growing even in

targeted website traffic  effectively reach their highly targeted markets. Read More...
How Project Management Can Help Manufacturers
Recently there were two great articles published on our Website touching the interesting problem of interactions between traditional manufacturing management

targeted website traffic  Project Management Can Help Manufacturers Recently there were two great articles published on our Website touching the interesting problem of interactions between traditional manufacturing management and project management: The Business Model for the 21st Century Is Project-centric and Weather the Recession with Project ERP . I agree with the respective authors that the project-driven management approach can help companies improve their businesses in any kind of economic situation, whether during a Read More...
Surf's Up at Akamai
Akamai has unveiled a killer IPO in a mere 14 months. Its innovative product called FreeFlow delivers website content at stellar speeds. Will it be able to

targeted website traffic  s Up at Akamai Vendor Genesis Akamai (Nasdaq: AKAM) was founded in August of 1998 as an outgrowth of an MIT research initiative lead by Dr. Tom Leighton, Professor of Applied Mathematics and Head of the Algorithms Group at MIT's Laboratory for Computer Science. After recognizing that a solution to Web congestion could be found in applied mathematics and algorithms, with the help of graduate student Danny Lewin, Leighton developed a set of breakthrough algorithms to intelligently route and replicate Read More...

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