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Why Are CRM and Analytics Intrinsically Connected?
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration

technology mrm  marketing process through information technology (IT) tools to allocate marketing resources to activities, channels, and media that will best meet customer needs while delivering profitability to the company. Its functional components include customer data cleansing, analysis tools, and campaign management systems. MA also enables new metrics, such as customer profitability, lifetime value, and wallet share to supplement the traditional metrics of market share and penetration. All of these tools focus on Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » technology mrm


SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for

technology mrm  be prime examples of technology providers that have initially had a long focus on very scalable BI and datawarehousing (DW) deployments (see SAS Institute Shoots for the Two-Stop-Shop with new Release of Warehouse Administrator and SAS Puts the E in Data ). They have been evolving into true business applications players for some time now by being able to combine their deep analytics and BI solution functionality with certain enterprise applications areas, as seen in the case of MA. This will remain a Read More
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

technology mrm  time. For example, a technology provider can prioritize high value prospects and send customized e-mail offers based on activities such as browsing a Web site, viewing a webinar, or downloading a whitepaper, whereas a mobile service provider can discover if a customer is an early technology adopter and serve up permission-based marketing offers via mobile messages for the hottest new smartphone just before the customer's contract expires.   Silverpop and IBM in the Smarter Commerce Sphere Silverpop’s Read More
Microsoft Convergence 2013 Observations (From Afar)
Microsoft Convergence 2013, which took place in mid-March 2013 in New Orleans, Louisiana, was reportedly the largest annual Convergence conference ever, with

technology mrm  in person, today’s collaborative technology marvels made it possible for me to follow it fairly closely even from a thousand miles away. Many of the conference messages I first heard at the Microsoft Dynamics’ Fall Analyst Event ( FAE ) back in November 2012, where the industry analysts and bloggers got conference peek previews ( see blog here ). Featuring high-profile customers, such as Chobani Inc. , Habitat for Humanity International , Revlon Inc. , Shock Doctor Inc. , and Weight Watchers Read More
Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

technology mrm  from the financial services, technology, media and entertainment, pharmaceuticals and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil. Building a better understanding of customer preferences to better serve their needs and increase their loyalty is certainly the motto for the new generation of marketing automation systems. Many customer relationship management (CRM) software vendors focused their first marketing modules Read More
Performance Solutions Technology


technology mrm  Solutions Technology Read More
Saugatuck Technology
Saugatuck Technology is a research, advisory, and consulting firm. The company works with senior business and information technology (IT) executives, IT

technology mrm  Technology Saugatuck Technology is a research, advisory, and consulting firm. The company works with senior business and information technology (IT) executives, IT services providers, software vendors, and investors. Read More
Understanding How Technology Is Transforming the Human Resources Function
There is no doubt that technology has played a key role in the transformation of human resources from an administrative function to a strategic partner. And

technology mrm  How Technology Is Transforming the Human Resources Function There is no doubt that technology has played a key role in the transformation of human resources from an administrative function to a strategic partner. And while it cannot replace the “human” in human resources, you can also fail to fully leverage its capabilities. This white paper discusses what you need to do to maximize technology’s capabilities—namely, installing the right systems and overcoming natural resistance to Read More
Technology Enablers for the Lean Supply Chain
Transforming an enterprise to a lean supply chain requires both enabling technology and discipline. By following some specific guidelines to extend lean

technology mrm  bolting on a new technology application. Synergy with existing business applications is mandatory to achieve success. Traditional push -type scheduling with phased pull -type replenishment must coexist during the transition to a lean environment. With this said, coexistence will bring both complexities and opportunities to light, such as Hybrid scheduling techniques such as manufacturing resource planning (MRP), just in time (JIT) , synchronous, and flow, can be deployed in complementary fashion, but Read More
Lakeview Technology Inc.
Founded in 1990, Lakeview Technology provides availability management solutions and services for the IBM(r) AS/400(r) midrangesystem. The company's flagship

technology mrm  Technology Inc. Founded in 1990, Lakeview Technology provides availability management solutions and services for the IBM(r) AS/400(r) midrange system. The company's flagship product suite, MIMIX(r), maintains a real-time copy of a production system's databases and objects on a hot backup. In the event of a planned or unplanned production system outage, MIMIX can switch users to the backup within seconds. The vendor addresses such issues as high availability, continuous operations, disaster Read More
Bristol Technology Ships Win-to-Lin Migration Tool
Bristol Technology, Inc. has announced shipment of its Windows-to-Linux application-migration tool. Bristol's Wind/U for Linux product, which began shipping

technology mrm  Technology Ships Win-to-Lin Migration Tool Event Summary 11/30/99 - Bristol Technology, Inc. has announced shipment of its Windows-to-Linux application-migration tool. Bristol is the Danbury, CT-based company that sued Microsoft Corp. in 1998 for antitrust violations following Microsoft's alleged attempt to substantially raise the price it planned to charge Bristol for a Windows source-code license. Bristol's Wind/U for Linux product, which began shipping Tuesday, enables developers to compile Read More
Work Technology Corporation
WorkTech provides labor management software systems for complex organizations, integrated with all leading ERP and EAM systems. Serving the energy sector

technology mrm  Technology Corporation WorkTech provides labor management software systems for complex organizations, integrated with all leading ERP and EAM systems. Serving the energy sector, public and private utilities, manufacturing, and facilities management, WorkTech's software can automate 100% of a company's pay rules. With 20 years of experience in these sectors, WorkTech delivers sound products and consulting to its clients so that they obtain a significant return on investment every time. Read More
iWeb Technology Solutions
iWeb Technology Solutions Pvt. Ltd. is a Private Limited Company incorporated in the year 2005. Using innovative tools, it develops and implements a suite of

technology mrm  Technology Solutions iWeb Technology Solutions Pvt. Ltd. is a Private Limited Company incorporated in the year 2005. Using innovative tools, it develops and implements a suite of innovative enterprise applications that operate in an integrated environment and conform to international standards. Although founded as a pure software product/solutions company, it is strategically diversifying as a software services provider to draw on a growing market that wants Software as a Service (SaaS) & Platform Read More

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