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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 technology mrm


Why Are CRM and Analytics Intrinsically Connected?
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration

technology mrm  marketing process through information technology (IT) tools to allocate marketing resources to activities, channels, and media that will best meet customer needs while delivering profitability to the company. Its functional components include customer data cleansing, analysis tools, and campaign management systems. MA also enables new metrics, such as customer profitability, lifetime value, and wallet share to supplement the traditional metrics of market share and penetration. All of these tools focus on

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Microsoft Convergence 2013 Observations (From Afar)


Microsoft Convergence 2013, which took place in mid-March 2013 in New Orleans, Louisiana, was reportedly the largest annual Convergence conference ever, with more than 11,000 attendees. Although I could not attend the multiday event in person, today’s collaborative technology marvels made it possible for me to follow it fairly closely even from a thousand miles away. Many of the conference

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SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

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Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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Saugatuck Technology


Saugatuck Technology is a research, advisory, and consulting firm. The company works with senior business and information technology (IT) executives, IT services providers, software vendors, and investors.

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Using Web Technology for Competitive Advantage: How Manufacturers Leverage the Web for Internal Efficiency, Enhanced Customer Service, and Increased Sales


Most manufacturing businesses have invested in technology to combat some of their challenges, but primarily to increase efficiency and productivity. However, many have not yet discovered the value of a Web presence—or they use the Web in a very limited way. More than simply serving a marketing role, a Web presence can boost internal efficiency, enhance customer service, and increase sales. Download this white paper to learn more.

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Sagent Technology Reports Strong Growth


Business Wire - October 21, 1999 - Sagent Technology, Inc., (NASDAQ: SGNT) announced its financial results for the third quarter ended September 30, 1999. Revenue for the quarter increased 117% to $10.0 million, from $4.6 million in the third quarter of 1998. Net losses for the 1999 nine-month period were $970,000, compared to a net loss of $11.7 million in the same period last year.

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Engate Technology


Engate Technology is a provider of anti-botnet and e-mail security solutions.

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Manual versus Information Technology Enabled Lean Manufacturing


All good lean systems have both physical systems in the plant and near real time information technology backbones that centralize data. The primary advantage of enterprise systems is that they can handle considerably more information than can be accommodated manually.

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Understanding BI: The Top 10 Business Questions That Drive Your BI Technology Requirements


Read this white paper to learn the questions you should be asking to determine your business intelligence technology requirements and better understand your BI solution needs.

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