Until recently, customer interaction technologies were often considered too complex and costly for all but the largest businesses to justify. But today that picture has changed. Encouraged by declining technology costs and changing customer expectations, and pressured by competition, small and midsized companies are investing in key customer service building blocks, such as contact centers.
the system provides call monitoring
line identification (CLID) , the system determines where the contact originated and searches the database for a match. If a match is found, the customer and his or her records (for instance their personal profile, sales history and record of previous contacts) can be automatically placed into priority queues, or sent to the agent who last dealt with the caller. One obvious contact-distributing possibility is to send big spenders , or other priority callers, to the front of the queue for faster service.