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The Proof Is in the ROI
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B

the truth about navision  dig down to uncover the truth about their products. Not what they think (and hope) is the products' true nature and value, or what it was designed to be, but the real, bedrock truth. Digging takes effort, and you may not find what you thought was down there. But it's necessary, because you had better be able to prove any claim you make. Positioning depends on being able to make a promise that's unique, relevant, and credible. Most of the claims we see fail at least one of these tests. Generally, they Read More...

Vendors Harness Excel (and Office) to Win the Lower-end of Business Intelligence Market
Small and medium businesses wanting the benefits of business intelligence (BI) without having to implement a large enterprise system may find a viable option in

the truth about navision  (and Office) to Win the Lower-end of Business Intelligence Market Excel Both Opportunity and Threat The need for business intelligence (BI) is of real and increasing strategic importance for all enterprise applications users because of economic and regulatory pressures. Unfortunately, users rarely feel that they get all (or most) the information they need from their enterprise software systems. Business intelligence is also known as analytics , though there are some distinctions between the two. BI is a Read More...
Document Management System (DMS)
Document management systems (DMS) assist with the management, creation, workflow, and storage of documents within different departments. A DMS stores documents in a database and associates importan...
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Documents related to » the truth about navision


The Three Cs of Successful Positioning Part Three: Get Your Channel Involved
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column, you’ll see how involving your

the truth about navision  creative; we're also talking the truth about our products. Discover it with the help of your channel, and then communicate the unique truth about your product in benefit terms. Whether you use it for marketing or sales, positioning works. Conclusion Think of the positioning process as a consensus building exercise to bring the whole organization—including the channel—behind the position you have decided to claim. A positioning process that puts the channel in the middle of the effort demonstrates Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

the truth about navision  Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set yourself apart from the competition, Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

the truth about navision  exercise helps them discover the truth about their products. It starts with a to-do list designed to get to the truth—the relevant, essential and verifiable facts, as they exist in the product and the marketplace. To uncover the truth, here's what my product marketing team did: Interviewed our executive management Assessed our company's old marketing materials and campaigns Mapped and assessed key competitors' positioning and their marketing materials Identified unclaimed competitive positions Read More...
Training for the Many… Learning for the One: How Successful Organizations Recognize the Difference and Use Technology to Deliver Both
Winston Churchill once said, “Personally, I’m always ready to learn, although I do not always like being taught.” Formal training and informal learning can be

the truth about navision  for the Many… Learning for the One: How Successful Organizations Recognize the Difference and Use Technology to Deliver Both Winston Churchill once said, “Personally, I’m always ready to learn, although I do not always like being taught.” Formal training and informal learning can be combined to create powerful education opportunities for groups and for individuals. Include personalization in the mix and you have a recipe for almost certain success. It sounds straightforward, but is the impl Read More...
Safeguarding the Enterprise at the Endpoint
In today’s increasingly connected business environment, IT organizations need to implement an ever-higher standard of security at the network endpoint

the truth about navision  the Enterprise at the Endpoint In today’s increasingly connected business environment, IT organizations need to implement an ever-higher standard of security at the network endpoint. Administrators must meet the needs of new and more demanding regulatory requirements, foil an expanding population of professional computer criminals, and prevent rapidly propagating new viruses from entering and damaging operations. Discover a solution that can help. Read More...
The Quadstone System
Quadstone sells three products components within the Quadstone System: Decisionhouse, Transactionhouse, and Actionhouse. Decisionhouse is the flagship

the truth about navision  three products components within the Quadstone System: Decisionhouse, Transactionhouse, and Actionhouse. Decisionhouse is the flagship product—it combines customer data discovery with automated predictive modeling. Transactionhouse is used to gather data from various sources (relational databases, operational data stores, log, and flat files) into the Quadstone System and perform the necessary data transformations in order to create a single customer view. Actionhouse is used to allow the reuse of the Read More...
The Superstar CFO: After the Crisis
In 2007, CFO Research Services published The Superstar CFO, a study documenting the attributes of highly successful chief financial officers (CFOs). Since then,

the truth about navision  Superstar CFO: After the Crisis In 2007, CFO Research Services published The Superstar CFO, a study documenting the attributes of highly successful chief financial officers (CFOs). Since then, the world has been shaken by financial, political, and natural upheavals that have altered the economic landscape. This report explores how these changes may be affecting companies’ efforts to transform corporate finance into a value-added partner to the business. Read More...
The Benefits of Running Your Business Software in the Cloud: Strategies for Success
With the growth of cloud computing, businesses must understand their application footprint, how applications and business processes cross departments and lines

the truth about navision  Your Business Software in the Cloud: Strategies for Success With the growth of cloud computing, businesses must understand their application footprint, how applications and business processes cross departments and lines of business, and how to optimize their applications architecture around collaboration and process. This white paper shows how businesses can position themselves for cost-effective growth and improved competitiveness by combining an integration applications strategy with cloud delivery. Read More...
The State of the Art in Finance
Thanks to recent accounting scandals and an increasingly competitive environment, many chief financial officers and the finance organizations they lead have

the truth about navision  State of the Art in Finance The State of the Art in Finance If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Efficient finance operations provide the foundation for financial excellence. Without effective and streamlined financial business processes that enable you to reduce costs and resource demands, it's difficult to achieve the more advanced objectives of your enterprise. Source : SAP Resources Related to State of the Art in Read More...
The New Role of the CFO: from Bean Counter to Corporate Wizard
Find out in the new role of the cfo: from bean counter to corporate wizard.

the truth about navision  New Role of the CFO: from Bean Counter to Corporate Wizard Chief financial officers (CFOs) are being transformed from bean counters to corporate wizards in companies both large and small. But what's driving this fundamental change? And how can CFOs play an even greater role in the direction and success of their organizations? Find out in The New Role of the CFO: From Bean Counter to Corporate Wizard . You'll learn how technology is revolutionizing the role of the CFO; which five focus areas are turning Read More...
Mobile Business Intelligence (BI)-The Importance of On-the-Move Business Clarity and Agility
Today’s employees expect to have access to business data in a single mobile device with intuitive tools to quickly perform tasks. If enterprises wish to provide

the truth about navision  computing devices with all the features and functionality needed to manage the business at strategic, operational, and tactical levels. Read More...
Choosing the Right ERP System: How to Avoid the 7 Fatal Flaws
Enterprise resource planning (ERP) should provide all employees with information that helps them perform their jobs. But process manufacturing is very

the truth about navision  the Right ERP System: How to Avoid the 7 Fatal Flaws Enterprise resource planning (ERP) should provide all employees with information that helps them perform their jobs. But process manufacturing is very complicated, so your ERP software must be robust enough to support your information needs. While no packaged ERP can meet everyone’s needs perfectly, finding the best fit for your needs is key. Learn seven things not to do during your ERP software selection project. Read More...
ILM for the Enterprise: The Benefits of a Unified Approach
Information lifecycle management (ILM) is rapidly gaining acceptance as a process crucial to the success of many IT initiatives. The reason for this is the

the truth about navision  for the Enterprise: The Benefits of a Unified Approach Information lifecycle management (ILM) is rapidly gaining acceptance as a process crucial to the success of many IT initiatives. The reason for this is the importance of managing data. With the growing demand for ILM comes a variety of solutions that follow a disjointed, point product approach. By choosing an ILM software designed to scale to its needs, a business can benefit from software built on a unified platform. Read More...

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