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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

thesis on digital marketing  Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase Read More...

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

thesis on digital marketing  Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana, Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea...
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Documents related to » thesis on digital marketing


Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

thesis on digital marketing  Salesforce Marketing Cloud Unveiled Today » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

thesis on digital marketing  “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

thesis on digital marketing  Neolane Announces New Version of Neolane Marketing Analytics » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Read More...
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and S
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

thesis on digital marketing  Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service Source: SAP Document Type: White Paper Description: Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

thesis on digital marketing  Netsize Mobile Marketing Survey 2009 Netsize Mobile Marketing Survey 2009 Source: Netsize Document Type: White Paper Description: Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

thesis on digital marketing  “Skunkworks” for Search Engine Marketing and Optimization “Skunkworks” for Search Engine Marketing and Optimization Source: bwired Document Type: White Paper Description: Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and Read More...
Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales, and S
Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, providing recording of and visibility into interactions, and better enabling end-to-end processes involving employees, customers, suppliers, and partners.

thesis on digital marketing  Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales, and Service Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales, and Service Source: SAP Document Type: White Paper Description: Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, Read More...
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

thesis on digital marketing  E-mail Marketing vs. Spam: A 10-round Smack-down E-mail Marketing vs. Spam: A 10-round Smack-down Source: InfusionSoft Document Type: White Paper Description: Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get Read More...
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

thesis on digital marketing  Case Study: SAP and Marketing Management Case Study: SAP and Marketing Management Source: SAP Document Type: Case Study Description: By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets Read More...

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