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Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

thesis on digital marketing   Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » thesis on digital marketing


Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

thesis on digital marketing  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More
A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

thesis on digital marketing  Positioning Process Helps Product Marketing Managers Do More At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren't enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let's not forget about marketing, the lifeblood of every company. If you don't market effectively, there's a good chance you won't sell enough product to make a profit, and we all know Read More
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

thesis on digital marketing  data quality jobs,data quality solution,data quality methodology,data quality strategy,address data quality,data quality manager,data quality audit,data quality measurement,what is data quality,data quality in data warehouse,data quality dashboard,data quality program,clinical data quality,improving data quality,data quality measures Read More
Digital Signatures Good from Arctic to Rio Grande
The U. S. Congress passed a bill making digital signatures legal in commerce. Canada's provinces are in the midst of taking the same action

thesis on digital marketing  Signatures Good from Arctic to Rio Grande Digital Signatures Good from Arctic to Rio Grande D. Geller - July 10, 2000 Event Summary The Electronic Signatures in Global and National Commerce Act' passed by the U.S. Congress establishes that contracts may not be declared void solely on the grounds that they are recorded electronically or that they are signed or affirmed by an electronic signature. The law applies only to contracts within the jurisdiction of the Congress, those involving interstate or Read More
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

thesis on digital marketing  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and ot Read More
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

thesis on digital marketing  facilitate collaboration, efficiency, and synthesis of new ideas. You can best accomplish this collaboration by considering the abilities of technology solutions to integrate processes and data within an organization and across enterprise boundaries. In fact, sometimes what is regarded as the best of breed solution for marketing and other CRM applications doesn't yield optimal benefits because of an inability of that solution to fully interconnect with existing software systems. Analyze and adapt Read More
Tips for Maximizing the Return on Your ERP Investment
As the economy picks up steam, organizations are increasing their investments in enterprise resource planning (ERP) technology as a way to help grow their

thesis on digital marketing  for Maximizing the Return on Your ERP Investment As the economy picks up steam, organizations are increasing their investments in enterprise resource planning (ERP) technology as a way to help grow their business. Yet because the recovery remains uncertain, organizations remain concerned with squeezing the most from their IT investment dollars. Download this white paper to learn about two strategies organizations can employ to maximize the returns from their ERP investments. Read More
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

thesis on digital marketing  SumTotal,pdf,whitepaper,sales,marketing,sales whitepaper,marketing whitepaper,training,train Read More
On-premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors
Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the

thesis on digital marketing  premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the number of options available for managing, delivering, and paying for software applications. Many independent software vendors recognize the benefits of offering software as a service--a delivery alternative that can present long-term benefits for all Read More
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

thesis on digital marketing  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

thesis on digital marketing  based Marketing: Helping Companies Transform Leads into Sales Rules-based Marketing: Helping Companies Transform Leads into Sales If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Never again lose track of a lead . Gain insight into lead progression at every stage of the sales cycle. Know exactly when a lead has been qualified by marketing , accepted by sales and turned into revenue. Source : Vtrenz Inc. Resources Related to Read More
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

thesis on digital marketing  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More
BI on the Go
Infographic: TEC recently surveyed more than 250 users of mobile business intelligence (BI) solutions to discover some of their common use practices with mobile

thesis on digital marketing  on the Go Here are some of the results of a recent TEC survey of users of mobile business intelligence (BI) solutions. For more information, check out our 2014 Mobile BI Buyer's Guide . Read More
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

thesis on digital marketing  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More

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